Sérgio Ricardo de Paiva Farias (born 9 June 1967) is a Brazilian football manager. He is best known for his continental accomplishments during his four-year reign as Pohang Steelers.
Coaching career After many achievements in Brazil, with big clubs as well as their youth sides – Farias decided to move abroad in seek of a new adventure. That is when Farias and Pohang Steelers in South Korea found each other. Farias won the AFC Champions League with Pohang Steelers in 2009. He coached Qatar Stars League club Umm Salal SC from July 2021 to June 2022. In June 2022 he joined Qatari Second Division club Al-Khor SC. On 5 July 2023, he joined Kuwaiti Premier League club Kazma SC. On 28 July 2025, he joined Bangladesh Premier League (football) club Bashundhara Kings.
Honours Brazil U-17 South American U-17 Championship: 2001
União Barbarense Campeonato Brasileiro Série C: 2004
Pohang Steelers K League 1: 2007 Korean FA Cup: 2008 Korean League Cup: 2009 AFC Champions League: 2009 FIFA Club World Cup third place: 2009
Individual K League Manager of the Year: 2007
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