Miss Estonia is a national Beauty pageant in Estonia. The main winners mostly competed at Miss Universe pageant.
History Sinaida Tamm, the first Miss Estonia was elected in April 1923. The competition was arranged by Estonia Film and its main aim was to find a new actress. In 1925 the competition was arranged by a major newspaper Päevaleht. In 1931, Lilli Silberg was the first runner-up at Miss Europe in Paris. In 1932, Nadezda Peedi-Hoffmann was elected Miss Estonia and she held the title for 56 years, until 1988, when Heli Mets was awarded the title. Since then Estonia has had 15 beauty pageant titleholders. Miss Estonia has been participating at Miss Universe since 1993, starting with Kersti Tänavsuu.
Cancellation In 2019, the Eesti Miss beauty pageant was cancelled due to the lack of supporters for the annual project.
Mister Estonia
Valeri Kirss also produced the annual Mister Estonia (Mister Eesti) under Eesti Miss Estonia but the pageant does not exist since 2009. Here mentioned the recent winners: 2008 — Kaido Matson 2006 — Villu Loonde
Franchise holders The Miss Estonia and related international pageant franchises have been managed by different national directors over time. Estonia Film held the Miss Estonia franchise in the 1920s. Valeri Kirss served as the national director of Miss Estonia from 1988 to 2013. Yuliia Pavlikova has been associated with the Miss Estonia organization since 2024. Leo-Sergei Täht has held the Miss World Estonia franchise since 2021. Natalie Korneitsik has served as the national director for Miss Universe Estonia since 2025.
Titleholders
YearEesti Miss Estonia 1923 Sinaida Tamm 1925 Antonie Bergmann 1929 Meeta Kelgo 1930 Amalie Smager 1931 Lilly Silberg 1932 Nadezda Peedi-Hoffmann 1988 Heli Mets 1989 Cathy Korju 1990 Liis TappoMiss Baltic Sea 1992 1991 Erika Bauer 1992 Ruth Merila 1993 Lilia Üksvärav 1994 Eva Maria LaanMiss Baltic Sea 1995 1995 Enel Eha 1996 Helen Mahmastol 1997 Kristiina Heinmets 1998 Kadri VäljaotsMiss Baltic Sea 1999 1999 Triin Rannat 2000 Evelyn Mikomägi 2001 Inna Roos 2002 Jana Tafenau 2003 Maili Nõmm 2004 Sirle Kalma 2005 Jana Kuvaitseva 2006 Kirke Klemmer 2007 Viktoria Azovskaja 2008 Kadri Nogu 2009 Diana Arno 2011 Madli Vilsar 2012 Natalie Korneitsik 2013 Kristina Karjalainen2021 Karolin Kippasto2022 Adriana Mass2023 Eliise Randmaa 2024 Valeria Vasilieva 2025 Emili Denneng
Big Four pageants representatives Miss Universe Estonia
Year County Eesti Miss Estonia Placement at Miss Universe Special Award(s) Notes Natalie Korneitsik directorship — a franchise holder to Miss Universe from 2025 2026 Harju Emili Denneng TBA 2025 Harju Brigitta Schaback Unplaced Dethroned by the organization for violating the official rules and contractual obligations Harju Emili Denneng colspan=2 Received the title of 1st Runner-Up Miss Universe Estonia following the dethronement of Brigitta Schaback. Yuliia Pavlikova directorship — a franchise holder to Miss Universe from 2024 2024 Harju Valeria Vasilieva UnplacedValeri Kirss directorship — a franchise holder to Miss Universe between 1993—2013 colspan=6 2013 Harju Kristina Karjalainen Unplaced 2012 Harju Natalie Korneitsik Unplaced Harju Katlin Valdmets colspan=2 2011 Saare Madli Vilsar Unplaced colspan=6 2009 Harju Diana Arno Unplaced2008 Harju Julia Kovaljova Unplaced Harju Kadri Nogu colspan=2 2007 Harju Viktoria Azovskaja Unplaced 2006 Harju Kirke Klemmer Unplaced 2005 Harju Jana Kuvaitseva colspan=2 2004 Viljandi Sirle Kalma Unplaced2003 Harju Katrin Susi Unplaced Harju Maili Nomm colspan=2 2002 Harju Jana Tafenau Unplaced 2001 Harju Inna Roos Unplaced 2000 Harju Evelyn Mikomägi Top 10 1999 Harju Triin Rannat Unplaced 1998 Harju Mari Loorens Unplaced 1997 Harju Kristiina Heinmets Top 10 1996 Harju Helen Mahmastol Unplaced 1995 Harju Enel Eha Unplaced 1994 Harju Eva-Maria Laan Unplaced 1993 Harju Kersti Tanavsuu Unplaced
Miss World Estonia
Year County Miss World Estonia Placement at Miss World Special Award(s) NotesLeo-Sergei Täht got directorship — a franchise holder to Miss World from 2021; Eesti Missid MTÜ and Nordic Beauty Pageantry Organization under new management took over the Miss World license and held the Miss World Estonia competition. The winner of Miss World Estonia pageant will represent Estonia at Miss World pageant. 2026 Harju Mari-Ann Rõuk colspan=3 2025 Järva Eliise Randmaa Top 40 Miss World Sport colspan=6 2023 Pärnu Adriana Mass Unplaced Miss World Talent (Top 14) colspan=6 2021 Tartu Karolin Kippasto Unplaced Miss World Sport (Top 32)
Notes In 1993, Kersti Tänavsuu (Miss Estonia 1993 First runner up) became the first Estonian representative in the Miss Universe pageant. Other times that the first runner up replaced the original winner in Miss Universe competition are Mari Loorens (1998), Katrin Susi (2003) and Julia Kovaljova (2008). In 2005, Jana Kuvaitseva did not compete at Miss Universe 2005 for personal reasons. None of the runners up were sent to contest. The pageant produces 4 Miss Baltic Sea winners: Liis Tappo (1992), Eva Maria Laan (1995), Kadri Väljaots (1999) and Dagmar Makko (2001).
References