Electronic signage (also called electronic signs or electronic displays) are illuminant advertising media in the signage industry. Major electronic signage include fluorescent signs, HID (high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage.

Status Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.

Average percentage of various signs usage Type of Signage200120022003 Fluorescent 47.3% 46.9% 46.3% HID (High Intensity Display) 1.9% 2.4% 2.0% Incandescent 2.0% 1.9% 1.8% LED 3.9% 6.2% 7.2% Neon 43.0% 41.3% 41.7% Others 1.9% 1.2% 0.9%

Regulation (USA)

It is not difficult to have an electronic sign for your business; however, it is not simple to get a permit to install an electronic sign. There are two terms for the advertising industry, off-premises advertising device and on-premises advertising device. Usually, there are different regulatory and zoning set up by different cities for different types of advertising media.

Results of State Statutory Review Source:Research Review of Potential Safety Effects of Electronic Billboards on Driver Attention and Distraction - Final Report Prohibitions on Signs... ...with red, flashing, intermittent, or moving lights, unless it is a public service display ...that are not sufficiently shielded to prevent beams or rays of light from causing a glare or vision impairment that affects driver vision ...that are placed so as to obscure or interfere with traffic control devices ...that are so illuminated as to obscure or interfere with traffic control devices ...located on interstate or primary highway outside of zoning authority of incorporated cities within 500 ft of an interchange or intersection at grade or safety roadside rest area ...other state highway says 300 ft limit ...directional signs may not be located within 200 ft of an interstate, or intersection at grade along the interstate system or other freeway, or within 2,000 ft of a rest or scenic area or parkland ...timing limit Alabama Yes Yes Yes Yes Yes Yes Alaska Arizona Yes Yes Yes Yes Arkansas Yes Yes Yes Yes Yes California Yes Yes Yes Yes Yes Yes 4 sec-message display, 1 sec-message change Colorado NOTE: prohibits signs which have a moveable advertising face permitting any change in sign content or message Yes Yes Yes Yes Yes Yes Yes Delaware Yes Yes Yes Yes Yes Yes Florida Yes Yes 1,500 ft on interstate; 1,000 ft on federal aid primary highway Georgia NOTE: prohibits signs with moving orcertain conditions are met Yes Yes Yes Yes Yes Yes Message fixed for at least 10 sec, message changed in 3 sec or less, 5,000 ft spacing, default freezing sign if malfunction occurs Hawaii Idaho NOTE: adds in blue lights Yes Yes Yes Yes between displays on interstate or primary highway or public/scenic area; 1,000 ft from an interchange or rest area Yes Exposure time is long enough at maximum speed limit for sign message to be readable and comprehensible Illinois Yes Yes Yes Yes Yes Yes Iowa NOTE: prohibits animated or moving parts in a sign Yes Yes Yes Yes Yes Tri-vision signs 4 sec minimum display, 2 sec for transition Indiana NOTE: prohibits animated or moving parts Yes Yes Yes Yes Yes Yes Kansas Yes Yes Yes Yes Yes Kentucky NOTE: prohibits animation and movement except for movement on and off of the sign Yes Yes Yes Yes Yes Total message displayed within 10 sec, with each segment having a display time of 2 sec including change time Louisiana NOTE: statute obtained does not have information on restrictions Signs must be readily viewed for a time of 5 sec from the roadway at posted speed limit Maine Michigan Yes Yes Yes Yes Yes Yes Massachusetts NOTE: prohibitions appear to be adopted by reference incorporating federal regulations Not more than 3 rotating or alternate messages may be displayed on a sign Minnesota Yes Yes Yes Yes Mississippi Yes Yes Yes Yes Yes Yes, 350 ft Missouri Yes Yes Yes Yes Yes Yes Montana Yes Yes Yes Yes New Hampshire NOTE: statute has no language on any prohibitions or restrictions Nebraska Yes Yes Yes Nevada Yes Yes Yes Yes Yes Minimum display time of 6 sec, maximum change interval of 3 sec New Mexico NOTE: prohibits animation or moving parts Yes Yes Yes Yes Yes Yes New Jersey NOTE: prohibits animation and moving parts Yes Yes Yes Yes Yes Yes Minimum message time of 8 sec, maximum change time of 2 sec New York NOTE: prohibits animation or moving parts except for public service announcement Yes Yes Yes Yes Yes Yes North Carolina Yes Yes Yes Yes Yes North Dakota Yes Yes Yes Yes Yes Ohio NOTE: no statutory information obtained Oklahoma Yes Yes Yes Oregon Yes Yes Yes Yes Pennsylvania Yes Yes Yes Yes Yes Yes Rhode Island NOTE: prohibits animation and moving parts Yes Yes Yes, 750 ft Yes, 250 ft South Carolina Yes Yes Yes Yes Yes Viewing time 5 sec from roadside when traveling at speed limit Tennessee Yes Yes Yes Yes, 1,000 ft Yes, 500 ft Yes Texas NOTE: no statutory literature included in file Vermont Virginia Yes Yes Yes Yes Yes Washington NOTE: prohibits animation and moving parts Yes Yes Yes If sign change exceed 4 sec, turn sign off during change Washington, DC West Virginia Yes Yes Yes Yes Change time of 5 sec maximum without written approval Wisconsin Yes Yes Yes Yes Yes Wyoming Yes Yes Yes Yes Yes Yes Total of 42 states 36 36 15 29 28 21 22

Note: 10 states prohibit animation or moving parts except for public service announcement

Gallery

See also Advertising Billboard Digital signage Destination sign (used in public transport vehicles) Signage Out-of-home advertising

References

External links International Sign Association