Harrison McJohnston (July 26, 1884 – June 11, 1952)U.S., World War II Draft Registration Cards, 1942New York, Death Index, 1880-1956 was an American organizational theorist and professor of business communication and advertising.
Life and work McJohnston had started his career as copywriter, sales correspondent, editor at two magazines, and had taught economics at Ohio State University.Katherine H. Adams. Progressive Politics and the Training of America's Persuaders, Lawrence Erlbaum Associates, Inc. 1991, p. 92. In 1913 he started his further academic career at the University of Illinois.
The Alexander Hamilton Institute, a well-known correspondence course provider of its day,"Mail Order President". Time. November 11, 1929. considered his works as a part of their main instruction for both accountingThomas Warner Mitchell, Accounting Principles, Alexander Hamilton Institute, 1917. and advertising.Herbert Francis De Bower, Advertising Principles, Alexander Hamilton Institute, 1918.
College football Prior to his more noted work in academics and business, McJohnston was a business instructor and the seventh head football coach at the Carroll College—now known as Carroll University—in Waukesha, Wisconsin, serving for one season, in 1908, and compiling a record of 1–5.Carroll College/University All-Time Football results
Selected publications McJohnston authored several books, papers, and articles. Books, a selection: Harrison McJohnston. Business Correspondence. New York, Alexander Hamilton institute, 1918. Harrison McJohnston. The Brevity Book on Economics, Chicago, Brevity Publishers, 1919. Harrison McJohnston, Impression Analysis Improves Sales Letters, October 5, 1922
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