Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers.
Product details Vitamins and minerals: Carbohydrates – starch (53 g), sugar (69 g) Fat – 3.5 g (saturates 2 g) Fibre – 5 g Sodium – 0.4 g Vitamin B6 – 1.3 mg Vitamin B12 – 0.63 μg Vitamin D – 3.2 μg Folic acid – 250 μg Thiamin B1 – 0.9 mg Riboflavin B2 – 1.0 mg Niacin – 11.3 mg Iron – 8.8 mg
Advertising The cereal had a number of different advertising campaigns, with its most notable promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar.
References
External links Product information at Kellogg's website