National Magazine Company (or Nat Mags) is a British magazine publisher based in London. It was established in 1910 by William Randolph Hearst and was a wholly owned subsidiary of the Hearst Corporation.Nat Mags acquire 100% of weekly joint venture . FastMags
Arnaud de Puyfontaine became chief executive of Nat Mags in 2009. His predecessor Duncan Edwards had been at the company since around 1990 and was previously managing director. In 2008 The Guardian newspaper named Duncan Edwards the 75th most important person in the British media.Media Top 100 2008 . Media Guardian, July 14, 2008.
In 2006 Nat Mags expanded into digital media by purchasing women's portal website Handbag.com.|&PipelinedPage=/Articles/29611/Nat+Mags+buys+up+Handbagcom+.html&PipelinedQueryString=liArticleID%3D29611 Nat Mags buys up Handbag.com. NMA, October 2, 2006 Nat Mags soon launched its digital arm Hearst Digital to act as an umbrella for Handbag and its other web acquisition, Net Doctor.Nat Mags launches digital network . mad.co.uk, 10 October 2006
Nat Mags merged with Hachette Filipacchi Médias UK in 2011 to form Hearst Magazines UK.
Publications Nat Mags publishes the below magazines in the United Kingdom:
Best Cosmopolitan Country Living Delish Digital Spy Elle (licensed) Elle Decoration (licensed) Esquire Good Housekeeping Harper's Bazaar House Beautiful Inside Soap Men’s Health Net Doctor Prima Red Runner's World Women's Health
Previous publications Nat Mags previously published the below magazines in the United Kingdom:
All About Soap Antique Collector (sold) Coast (sold) Company Connoisseur Cosmopolitan Bride Nash's Prima Baby (sold) QP Pall Mall Real People Reveal SHE SHE's Having a Baby Town & Country Triathlete's World Vanity Fair (sold) Womancraft (sold) You & Your Wedding (sold) Zest magazine
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