How to Succeed in Business Without Really Trying is a 1961 musical by Frank Loesser and book by Abe Burrows, Jack Weinstock, and Willie Gilbert, based on Shepherd Mead's 1952 book of the same name. The story concerns young, ambitious J. Pierrepont Finch, who, with the help of the book How to Succeed in Business Without Really Trying, rises from window washer to chairman of the board of the World Wide Wicket Company.
The musical, starring Robert Morse and Rudy Vallée, opened at the 46th Street Theatre on Broadway in October 1961, running for 1,417 performances."'How to Succeed in Business', 1961" Internet Broadway Database, accessed August 27, 2011 The show won seven Tony Awards, the New York Drama Critics' Circle award, and the 1962 Pulitzer Prize for Drama.
In 1967, a film based on the musical was released by United Artists, with Morse, Vallee, Sammy Smith, and Ruth Kobart re-creating their stage roles.
A 1995 revival was mounted at the same theatre as the original production (now named the Richard Rodgers Theatre). It ran for 548 performances and starred Matthew Broderick and Megan Mullally."'How to Succeed in Business', 1995" Internet Broadway Database, accessed August 27, 2011 A 50th-anniversary Broadway revival directed and choreographed by Rob Ashford and starring Daniel Radcliffe and John Larroquette opened on March 27, 2011, at the Al Hirschfeld Theatre and ran for 473 performances.
History In 1952, Shepherd Mead's satirical book, How to Succeed in Business Without Really Trying, became a bestseller. Playwrights Willie Gilbert and Jack Weinstock created a dramatic interpretation in 1955 that was unproduced for five years. Agent Abe Newborn brought the work to the attention of producers Cy Feuer and Ernest H. Martin, with the intention of retooling it as a musical. Feuer and Martin had great success with the 1950 adaptation of Guys and Dolls and brought in the creative team from that show to work on How to.... Burrows and Loesser set to work on the new adaptation, with rehearsals beginning in August 1961. Burrows collaborated on the book with Jack Weinstock and Willie Gilbert, also serving as director. Their new adaptation became even more satirical and added romance to the story. Loesser wrote both music and lyrics for the show, which was orchestrated by Robert Ginzler.
The original Broadway production credited the choreography to an obscure dance director named Hugh Lambert, while the much better-known Bob Fosse received only a "musical staging by..." credit. Abe Burrows explains this in his autobiography Honest, Abe. While How to Succeed was in its early development, producer Cy Feuer attended a trade show and was extremely impressed by an elaborate dance number created by Lambert, prompting Feuer to hire Lambert to choreograph the new musical. According to Burrows, it soon became clear in rehearsals that Lambert's creative abilities were completely used up in that one elaborate dance number. Bob Fosse was brought in to replace him, but Fosse was unwilling to hurt Lambert's career by having him fired. Lambert's trade-show dance number was recycled as the "Treasure Hunt" dance in How to Succeed..., while Fosse agreed to take a "musical staging" credit for choreographing all the other dance numbers. Burrows also reveals that another crisis arose in rehearsals when former recording star Rudy Vallée wanted to interpolate some of his hit songs from the 1930s.
Synopsis
Act I J. Pierrepont Finch, a young window cleaner in New York City, reads the book How to Succeed in Business Without Really Trying as he works. The "Book Voice" tells him that he will succeed if he follows the book's advice. He enters the World Wide Wicket Company searching for a job ("How To Succeed").
Finch bumps into J. B. Biggley, the president of the company, who dismisses him to the personnel manager, Mr. Bratt. Rosemary Pilkington, an ambitious young secretary, helps Finch meet Mr. Bratt. Finch tells Bratt that Biggley sent him, and Bratt gives him a job in the mailroom, where he works with Mr. Biggley's lazy, arrogant, and nepotism-minded nephew Bud Frump. Rosemary dreams of a life with Finch in the suburbs ("Happy To Keep His Dinner Warm"). The fatigued workers rush to get their coffee break ("Coffee Break"). In the mailroom, Finch earns favor with the long-time head of the mailroom, Mr. Twimble, who tells him the secret to longevity at the company ("The Company Way").
Twimble is promoted to head of the shipping department and has to choose his replacement as head of the mailroom. The book warns not to stay in the mailroom too long, so Finch recommends Frump instead of himself. Twimble is reluctant to promote the lazy Frump, but Frump promises to be a good employee ("The Company Way (Reprise)"). Twimble and Bratt are impressed by Finch's apparent selflessness, and Bratt offers him a job as a junior executive in the Plans and Systems department, headed by Mr. Gatch.
An extremely attractive but air-headed woman named Hedy LaRue, who is Mr. Biggley's secret mistress, is hired as a secretary. On her first day of work, the male employees are instantly attracted to her, but Mr. Bratt warns them against taking advantage of their employees ("A Secretary Is Not a Toy"). Finch learns from Mr. Biggley's secretary, Miss Jones, that Biggley is a proud alumnus of Old Ivy College. In the elevator at the end of the workday, Rosemary's fellow secretary Smitty helps her and Finch set up a date ("Been a Long Day"). Frump runs into Biggley and Hedy and realizes their relationship, and he blackmails Biggley into giving him a promotion ("Been a Long Day (Reprise)").
Finch arrives early Saturday morning and sets up the office so it looks like he has been working all night. Biggley believes Finch's ruse, and Finch convinces Biggley that he, too, is a proud alumnus of Old Ivy (a "Groundhog"), and they sing the Old Ivy fight song ("Grand Old Ivy"). Biggley insists that Finch be given his own office and secretary, Hedy. With the book's help, Finch realizes that Biggley must be Hedy's advocate and sends her on an errand to Gatch, knowing that Gatch will make a pass at her. Gatch falls for the trap and is dispatched to Venezuela, and Finch is promoted to his position as head of Plans and Systems.
At a reception for the new Advertising Department head, Benjamin Burton Daniel Ovington, Rosemary hopes to impress Finch with her new "Paris original" dress, but all the other women arrive at the reception wearing the same dress ("Paris Original"). Frump schemes for Biggley to catch Finch kissing LaRue in his office, but after LaRue blackmails Finch into kissing her, he realizes he's actually in love with Rosemary ("Rosemary"). After some farcical complications, Frump and Biggley walk into the office just as Finch embraces Rosemary. Ovington is forced to resign when Biggley learns that he is a graduate from Northern State, Old Ivy's bitterest rival (a "Chipmunk"). Biggley names Finch vice-president in charge of advertising. Biggley leaves as Finch and Rosemary declare their love for each other, and Bud Frump vows revenge ("Act I Finale").
Act II Two days later, Rosemary has been neglected by Finch. She decides to quit, but her fellow secretaries convince her to stay because she's living their dream of marrying an executive ("Cinderella, Darling"). (In the 1995 revival, this song was replaced with a reprise of "How to Succeed", with the lyrics suggesting ways in which a woman can get hold of a man's financial assets).
The book warns Finch that because vice-president of advertising is a bad position, he needs a brilliant idea. Bud Frump slyly tells Finch his idea for a treasure hunt, which Finch loves, unaware that Biggley has already heard the idea and rejected it. Finch shares the idea with Rosemary, who tells him that she'll stay with him no matter what happens ("Happy To Keep His Dinner Warm (Reprise)"). Hedy tells Biggley that she is unhappy as a secretary and is leaving for California. He begs her to stay and tells her he loves her, and she agrees to stay ("Love From a Heart of Gold"). In the executive washroom, Finch gives himself a pep talk while, behind his back, the other executives and Frump plot against him ("I Believe In You").
Finch presents "his" idea to Biggley: he will hide five thousand shares of company stock in each of the ten offices around the country and give a television audience weekly clues as to their whereabouts. Biggley accepts this idea when Finch explains that each clue will be given by the scantily-dressed World Wide Wicket Treasure Girl: Miss Hedy LaRue.
During the first television show, Hedy is asked to swear on a Bible that she doesn't know the location of the prizes. Hedy panics and reveals the locations to the entire television audience, which prompts all the Wicket employees to tear apart the offices looking for them. The book tells Finch, "How To Handle a Disaster. ...We suggest that your best bet if you are the cause of the Disaster is to review the first chapter of this book: 'How to Apply for a Job'."
The executives, including Chairman of the Board Wally Womper, are waiting in Biggley's office for Finch's resignation. Rosemary again tells Finch that she'll stand by him no matter what ("I Believe in You (Reprise)"). About to sign his letter of resignation, Finch mentions that he'll probably go back to washing windows. Womper is drawn to Finch as he, too, was a window washer and they both "had a book": Wally's book was a book of betting records. Finch blames the treasure hunt on Frump, also mentioning that Frump is Biggley's nephew. Womper is about to "clean house from top to bottom", when Finch steps in on everyone's behalf. Finch tells the executives that even though the business world is a place filled with betrayal and competitiveness, the World Wide Wicket staff is like a family to him ("Brotherhood of Man"). Everyone is spared except Frump, who is fired because he is Biggley's nephew.
Biggley remains president, Womper retires to travel the world with his new wife, Hedy, and Finch becomes chairman of the board. Rosemary stands by his side and inadvertently inspires him to aspire for the Presidency of the United States. Frump gets a job washing windows, swearing revenge against Finch ("Company Way (Finale)").
Characters
Major Characters J. Pierrepont Finch – a window washer who applies for a job at the World Wide Wicket Company Rosemary Pilkington – a secretary at the World Wide Wicket Company who instantly falls in love with Finch J. B. Biggley – the CEO of the World Wide Wicket Company Bud Frump – Biggley's arrogant and lazy nephew Hedy LaRue – Biggley's attractive and dim-witted mistress
Supporting Characters Miss Jones – Biggley's immovable secretary who is charmed by Finch Book Voice – the "voice" of the book How to Succeed in Business Without Really Trying, which narrates the musical Mr. Bert Bratt – personnel manager Mr. Twimble – head of the mail room for 25 years; finally gets promoted to the shipping department Smitty – Rosemary's best friend and fellow secretary at the World Wide Wicket Company Mr. Milton Gatch – head of the Plans and Systems department Miss Krumholtz – a secretary of Mr. Gatch, then of Finch Mr. Benjamin Burton Daniel Ovington – head of the advertising department until Finch reveals that he has graduated from Biggley's college's arch-rival; he is often referred to in the show by his initials, "BBDO" Mr. Wally Womper – the chairman of the World Wide Wicket Company; he is traditionally played by the same actor as Twimble Executives and Secretaries – chorus
Musical numbers
Act I "Overture" "How to Succeed" – Finch and Ensemble "Happy to Keep His Dinner Warm" – Rosemary "Coffee Break" – Bud Frump, Smitty, Ensemble "Company Way" – Twimble, Finch "Company Way (Reprise)" – Bud, Twimble, Ensemble "A Secretary Is Not a Toy" – Bratt, Ensemble "Been a Long Day" – Smitty, Finch, and Rosemary