The first-generation Ford Taurus and Mercury Sable are automobiles produced by Ford as the first of six generations of the Ford Taurus and Mercury Sable. Launched on December 26, 1985, as a 1986 model, the front-wheel-drive Taurus was a very influential design that is credited with saving Ford from bankruptcy, bringing many innovations to the marketplace and starting the trend towards aerodynamic design for the American automakers in the North American market. Ford of Europe had launched the 1980s move to aerodynamic design for the company with the 1982 Ford Sierra.
Development for the first-generation Taurus started in the early 1980s to replace the Ford LTD, at the cost of 3 billion dollars, with a team led by the vice president in charge of car development Lewis Veraldi dubbed "Team Taurus." Ford was suffering from a lackluster product line from the late 1970s to the early 1980s, and then-chairman Philip Caldwell staked much of the finances and future of the company on Veraldi and his team's success, giving them unprecedented leeway in developing what would become the Taurus. The Taurus' development employed a strategy of teamwork and customer communication that would prove very influential for the automotive industry, as it consolidated all of Ford's designers, engineers, and marketing staff into a group who worked on the car collectively. The Taurus' development was initially kept very secret by Ford, and not much was revealed about the final Taurus until it was unveiled in 1985.
After its release, the Taurus became a strong seller, as over 200,000 would be sold in the 1986 model year, and over a million were sold by 1989. This generation of Taurus garnered additional sales by its two variants: a Mercury version entitled the Sable, and a high-performance version entitled the SHO, and its engine and drivetrain would be used on the 1988 Lincoln Continental. This generation of Taurus continued with only minor changes until it was replaced in 1991 by the second-generation Ford Taurus. When production ended in 1991, more than 2,000,000 first-generation Tauruses had been sold.
Development and release
When Ford set out to develop the Taurus, they employed a teamwork strategy that would be revolutionary in the car development process. Previously, at both Ford and General Motors, interior and exterior designers worked separately with no input from each other or from engineers. As a result, the interiors and exteriors of many American cars seemed "mismatched." Taurus development started in the spring of 1980 upon Ford executive board approval, using a method similar to that Ford used when developing the Escort, in which engineers from all Ford branches worldwide worked together. Unlike the Escort, though, the Taurus was developed entirely by American engineers at Ford's headquarters. The new engineering team was assembled by designer Jack Telnack, and was dubbed "Team Taurus." Under Telnack, responsible for the sedan exterior was Ray Everts and wagon exterior was Jeff Teague.
The Taurus went through many revisions throughout its development. Original prototypes contained a full glass roof similar to that of the Subaru SVX, though it was deemed "too radical" and abandoned. Applying lessons learned from the Edsel, customer input played an instrumental role in the Taurus' development, as many components, including radios, steering wheels, seats, wheels, and entire suspension setups were selected by large numbers of average people through a series of surveys conducted by Ford. In addition, Ford disassembled many competing cars such as the Toyota Camry, the Honda Accord, and the more luxurious BMW 5 SeriesThe Taurus was not intended to compete with the BMW 5 Series. However, it was disassembled and examined in order to be able to emulate the seat and interior design predominant in many German cars at the time. in order to examine their parts and components.
Ford resoundingly premiered the Taurus. In mid-1985, Ford gathered executives and the press for the unveiling of the Taurus and Mercury Sable. The event took place at the MGM Studios Soundstage 85, where Gone with the Wind had been filmed. The studio was decorated in a space theme, with stars on the walls, flying saucer decorations, and refreshments served in flying saucer-shaped coolers. For the unveiling, "space" music started playing, as projected stars floated around the room in dance floor fashion. The outlines of the cars glowed green through the curtain; as the curtain flew up, strobe lights flashed, highlighting the cars.
Many industry journalists, as well as executives at Ford and Chrysler, believed the Taurus was going to be a failure. Chrysler executives believed customers would instead embrace their more conventional Dodge Dynasty and Chrysler New Yorker, which were still in development at the time. Executives at Ford knew producing the Taurus was a gamble, as they ran the risk of the car being so advanced it would turn off potential customers, as was the case with the Edsel. As a result, Ford continued to produce the LTD, which the Taurus was designed to replace in 1986. If the Taurus failed, Ford would have to file for Chapter 11 bankruptcy. The Taurus, however, ended up being a resounding success, selling over a million units in its first generation alone.
Reception After being unveiled in 1985, the Taurus quickly became one of the most anticipated new cars of 1986. Before going on sale, Motor Trend tested a few Taurus prototypes, and praised the cars extensively, even calling them "the shape of tomorrow." Popular Mechanics also tested pre-production Tauruses, and praised them as well, describing them as a "totally new breed of car." When the Taurus was released in 1985, it garnered unanimous critical praise from automotive publications. It went on to win many awards, most notably being named Motor Trend's Car of the Year for 1986, as well as being named on Car and Driver's Ten Best List for 1986.
It was also received very well by the public, as over 200,000 Tauruses were sold for the 1986 model year. Its radical design was also noticed by the film industry, which began using modified Taurus models in future-themed films, such as Back to the Future Part II. Most notably, the Taurus was prominently featured in the 1987 action film RoboCop, where modified 1986 LX sedans are used as police vehicles driven by the titular character; one of the Taurus sedans used in filming is on display at the Branson Auto Museum in Branson, Missouri. In 1989, the millionth Taurus was sold after three years in production.
The 1986 Taurus continues to receive positive press, recognizing its lasting influence on the automobile industry. It was number 6 on USA Today's 2007 list of "25 Cars That Made a Difference", and was named a "Future Classic" by Autoblog. The 1986 Taurus tested by Motor Trend is currently featured in the Henry Ford Museum's Showroom of Automotive History exhibit, in which it is touted as "one of the two most significant American automobiles of the 1980s", the other being the Chrysler minivan.
In 1988, the Taurus was exported to Japan in limited numbers and sold at Japanese auto dealerships called Autorama (a joint venture with Mazda), where the Taurus LX and the SHO were available in both sedan and wagon versions with left-hand driving positions until 1991. To Japanese buyers, it was regarded as a luxury vehicle as the exterior dimensions and engine displacement exceeded Japanese government regulations, and buyers in Japan were liable for additional taxes. The engines offered to Japanese customers, both the 2.5 liter four cylinder and the 3.0 liter V6, also obligated Japanese drivers to pay more annual road tax, which affected sales.
Design
Exterior
The exterior of the Taurus used an aerodynamic design, often likened to a 'jelly bean' or 'flying potato,' inspired by the design of the Audi 100 and Ford's own Tempo. The aerodynamic design of the Taurus also made the car more fuel efficient, allowing Ford to meet the more stringent Corporate Average Fuel Economy (CAFE) standards applied by the United States government. The Taurus' success ultimately led to an American automobile design revolution; Chrysler and General Motors developed aerodynamic cars in order to capitalize on the Taurus' success.
The Taurus is credited with bringing many new design features into the mainstream marketplace. The Taurus used flush aerodynamic composite headlights and was one of the first American sedans to do so. Originally, the U.S. National Highway Traffic Safety Administration (NHTSA) required that all cars sold in the United States use standardized round or rectangular sealed beam headlights. Ford had to convince them to change the rule to allow the headlights be any shape, as long as they met federal lighting standards.
Also, instead of a grille, the Taurus had a front panel to adopt a grille-less 'bottom breather' nose, first pioneered by the Citroën DS in the 1950s.This feature was first objected to by Phillip Caldwell, and as a result, a few Taurus prototypes were built with a black grille in place of the front panel. Jack Telnack eventually convinced Ford's board of directors to vote on whether or not to use the grille-less nose, on which they eventually decided to use on the production version. Despite this, many initial publicity shots of the Taurus showed it with the black front grille. The Taurus' doors flowed up into the roof, designed to make the interior airtight, and had the door handles and windows flush with the rest of the car. The bumpers on the Taurus were designed to also be incorporated with the rest of the car's design, being flush with the rest of the body. The wheels were also pushed out to the ends of the frame, and were flush with the fender, instead of being recessed into the fender. This not only improved the car's aerodynamics, but it also improved handling as well.
These design features helped to make the Taurus one of the most aerodynamic cars of its time, with an aerodynamic drag ratio of 0.32. Many of the design features were adopted, and are still used today, on most cars. Because of this, the exterior only received minor changes throughout the first-generation's production run. The only major change came in 1988, when the Taurus received a new slimmer grille and headlights, with a full-length chrome bar underneath for the 1989 model year.
Interior
Along with the exterior of the Taurus, its interior is credited with introducing many innovations that were later adopted onto all cars industry wide. The interior was designed to be extremely user friendly, with all of its controls designed to be recognizable by touch, allowing the driver to operate them without taking their eyes off the road. For example, the switches to the power windows and power locks were designed with one half of the switch raised up, with the other half recessed, in order for its function to be identified by touch (akin to the concept of Braille writing). To further enhance this "user friendliness", the dashboard was designed to have all of the controls in the central area, within reach of the driver. The left side of the dash also curved slightly around the driver, to make controls easily accessible as well as creating a "cockpit" feel. However, it wasn't curved enough to prevent the passenger from easily identifying and using the vehicle's main controls as well.