José Daniel Barquero Cabrero (born 13 July 1966) is a born Spanish businessman and university teacher.
Career in business
Barquero Cabrero started his professional career in the United States in 1988 in Boston, New York City and Washington, D.C. He worked with Edward Bernays in the creation and development of several public relations, propaganda, and political marketing campaigns.
In 1991, Barquero began collaboration with British organizations alongside public relations expert Sam Black. They worked on public relations campaigns in both the United Kingdom and Spain. Barquero then opened a consultancy, Barquero, Huertas & Llauder Associates, working for businesses, and economic, political, cultural and human rights associations and institutions.
Academic career
He obtained his PhD at the [www.uic.es International University of Catalonia], with the research thesis: How to avoid the clash of cultures and civilizations – Multicultural Public Relations to obtain the alliance of civilizations, a thesis that was published by Spanish Editorial Libertarias and in English by Staffordshire University in the United Kingdom, . Barquero also has several other degrees and academic honors, including an Executive MBA from the University of Barcelona, Expert in International Public Relations from the Universidad Complutense de Madrid, a Bachelor's degree in Advertising and Public Relations and a Bachelor's degree in Business from the University of Barcelona.
Barquero is an Academic at both the as well as the .
Faculty membership
University of Barcelona Autonomous University of Barcelona University Ramón Llull Complutense University of Madrid
Staffordshire University Queen's University Belfast
Diego Portales University University San Andrés
Moscow State University of Technologies and Management
International awards Barquero Cabrero has been awarded with Honoris Causa PhD by Staffordshire University, Zhejiang University, Moscow State University, Universidad Interamericana, Universidad de San Andrés and by the .
Published works Barquero Cabrero has published books in the field of public relations. Translations have been conducted by publishing houses Staffordshire University, Dielo and Porto Editora, translating his works to English, Russian and Portuguese. He has overseen the direction and coordination of book collections including Public Relations Classics and Collection of the Master in Public Relations and Communication in Organizations IL3-University of Barcelona.
Newspapers Expansión and Cinco Días have published investigations conducted by Barquero Cabrero in the fields of political marketing, public relations and communication within their management collections.
He has published more than 50 research articles in the areas of management, business and public relations, published by editorial groups such as "Expansión", "Buenaval" scientific journal, the Journal of the Colegio Oficial de Titulados Mercantiles y Empresariales de Barcelona, International Public Relations magazine, etc.
Barquero Cabrero was an author or co-author for: The Blue Book of Protocol and Public Relations (2004) Pocket Watch Encyclopedia (2004) Strategic Communication (2005) Customer Marketing (2007) Guaranteed Keys for the Growth and Consolidation of Companies (2009) Global Economy (2009) Leadership and Reputation (2010) Speeches on Economic and Social Sciences at the Royal Academy (2015) Pablo Neruda (2017) Communicating in the 21st century (2021) Social Sciences (2022) The Golden Book of Public Relations (2023) Public Relations Theoretical and Practical Framework
Current positions President of the European Superior Council of Doctors and Honoris Causa Doctors General Director of ESERP Business School Chairman Barquero, Huertas & Llauder Associates Director at the Institute for Long Life Learning IL3-University of Barcelona for the Master in Public Relations for Organizations Affiliate of the University of Barcelona's Research Institute's research group on "Risk in Insurance and Finance"
References