Popeye the Sailor is an American animated series of short films based on the Popeye comic strip character created by E. C. Segar. In 1933, Max and Dave Fleischer's Fleischer Studios, based in New York City, adapted Segar's characters into a series of theatrical cartoon shorts for Paramount Pictures. The plotlines in the animated cartoons tended to be simpler than those presented in the comic strips, and the characters slightly different. A villain, usually Bluto, makes a move on Popeye's "sweetie", Olive Oyl. The villain clobbers Popeye until he eats spinach, giving him superhuman strength. Thus empowered, Popeye makes short work of the villain.
The Fleischer Popeye cartoons proved to be among the most popular of the 1930s, and would remain a staple of Paramount's release schedule for nearly 25 years. Paramount would take control of the studio in 1941 and rename it Famous Studios, ousting the Fleischer brothers and continuing production. The theatrical Popeye cartoons began airing on television in 1956, and the Popeye theatrical series was discontinued in 1957. Popeye the Sailor in all produced 231 short subjects that were broadcast on television for several years.
The 1930s Popeye cartoons have been said by historians to have an urban feel, with the Fleischers pioneering an East Coast animation scene that differed highly from their West Coast counterparts.
Early history
Popeye the Sailor, created by E.C. Segar, debuted in 1929 in his King Features Syndicate-distributed comic strip, Thimble Theatre. The character was growing in popularity by the 1930s and there was "hardly a newspaper reader of the Great Depression that did not know his name." It was obvious, however, that stars of a larger magnitude were being launched from animated cartoons, with the success of Mickey Mouse. In November 1932, King Features signed an agreement with Fleischer Studios, run by producer Max Fleischer and his brother, director Dave Fleischer, to have Popeye and the other Thimble Theatre characters begin appearing in a series of animated cartoons released by Paramount Pictures. The first cartoon in the series was released in 1933, and Popeye cartoons would remain a staple of Paramount's release schedule for nearly 25 years.
One source of inspiration for the Fleischers were newspapers and comic strips, and they saw potential in Popeye as an animated star, thinking the humor would translate well onscreen. When the Fleischers needed more characters, they turned to Segar's strip: Wimpy debuted in the first regular Popeye cartoon, Swee'Pea, Poopdeck Pappy, the Goons, and Eugene the Jeep arrived onscreen by the late 1930s. Popeye was also given more family exclusive to the shorts, specifically his look-alike nephews Pipeye, Peepeye, Pupeye, and Poopeye. Spinach became a main component of the Popeye cartoons and was used for the energetic finale in each of them. Eventually, the Fleischers paired Popeye and spinach together far more than Segar ever did. In 1934, a statistic was released noting that spinach sales had increased 33% since the creation of the Popeye cartoons. Segar received crates of spinach at his home because of the Popeye association. The huge child following Popeye received eventually prompted Segar's boss, William Randolph Hearst, to order Segar to tone down the humor and violence. Segar was not ready to compromise, believing there would be "nothing funny about a sissy sailor."
Voice cast Many voice artists worked on the Popeye shorts over the two decades of production; this list is based on the most comprehensive artists.
William "Billy" Costello, Jack Mercer as Popeye the Sailor (substitutes: Floyd Buckley, Harry Foster Welch, Mae Questel). Costello had a gruff, gravelly quality in voicing the character. It is generally thought that Costello became difficult to work with after becoming overly confident from the success of the first few cartoons. Jack Mercer was working in the in-between department of Fleischer Studios doing imitations of Costello, and, after practicing at home for a week, replaced Costello as the voice of Popeye beginning with King of the Mardi Gras (1935). Historians believe the character came into his own when Mercer became the voice artist, employing more flexible acting and emotion into the character. Mercer voiced the character until his death in 1984. Mae Questel, Floyd Buckley and Harry Welch substituted in several wartime cartoons, when Mercer left to serve in World War II.Erickson, Hal Allmovie: OverviewPopeye: An Illustrated Cultural History, 2d ed., page 58-60; by Fred M. Grandinetti; published Jul 29, 2004 by McFarland & Company (via Google Books) Bonnie Poe, Mae Questel, Margie Hines as Olive Oyl. Questel was the voice of Betty Boop when she was brought in early on to play Olive Oyl, and she based the character voice on ZaSu Pitts. Questel voiced Olive Oyl until 1938, when Fleischer operations shifted to Florida. Hines, who was Mercer's wife, voiced the character until 1943. Paramount moved the studio back to New York the following year and Questel reassured voice acting duties until the series' end in 1957. William Pennell, Gus Wickie and Jackson Beck as Bluto (substitutes: Dave Barry, Jack Mercer, Pinto Colvig, Tedd Pierce). William Pennell was the first to voice the Bluto character from 1933 to 1935's The Hyp-Nut-Tist. Gus Wickie is generally considered the most memorable voice actor by fans and historians. Wickie voiced Bluto until Fleischer left New York in 1938, his last work being the voice of the "Chief" in Big Chief Ugh-A-Mug-Ugh. Several other actors were employed to voice Bluto from then on (including Mercer, Pierce, Colvig and Barry). When Famous Studios took over production and moved back to New York City, Jackson Beck took over the role until 1962.
Fleischer Studios Popeye made his film debut in Popeye the Sailor, a 1933 Betty Boop cartoon. Although Betty Boop herself has a small cameo appearance, the cartoon mostly introduces the main characters: Popeye's coming to rescue Olive Oyl after being kidnapped by Bluto. The triangle between Popeye, Olive and Bluto was set up from the beginning and soon became the template for most Popeye productions that would follow. The cartoon opens with a newspaper headline announcing Popeye as a movie star, reflecting the transition into film. I Yam What I Yam became the first entry in the regular Popeye the Sailor series.
Thanks to the animated shorts, Popeye became even more of a sensation than he had been in comic strips. As Betty Boop gradually declined in popularity as a result of Hays Code censorship undermining her characterization in 1934, Popeye became the studio's star character by 1936. Popeye began to sell more tickets and became the most popular cartoon character in the country in the 1930s, surpassing Mickey Mouse. Paramount added to Popeye's profile by sponsoring the "Popeye Club" as part of their Saturday matinée program, in competition with Mickey Mouse Clubs. Popeye cartoons, including a sing-along special entitled Let's Sing with Popeye, were a regular part of the weekly meetings. For a 10-cent membership fee, club members were given a Popeye kazoo, a membership card, the chance to become elected as the Club's "Popeye" or "Olive Oyl", and the opportunity to win other gifts. Polls taken by theater owners proved Popeye more popular than Mickey, and Popeye upheld his position for the rest of the decade.
Fleischer cartoons differed highly from their counterparts at Walt Disney Productions and Leon Schlesinger Productions. The Popeye series, like other cartoons produced by the Fleischers, had a more urban feel (the Fleischer's studio was in Midtown Manhattan), had plots that were variations on a single simple formula, and featured the characters' (often improvised) under-the-breath mutterings. The voices for Fleischer cartoons produced during the early and mid-1930s were recorded after the animation was completed. The actors, Mercer in particular, would therefore improvise lines that were not on the storyboards or prepared for the lip-sync (generally word-play and clever puns). Popeye lives in a dilapidated apartment building in A Dream Walking (1934), reflecting the urban feel and Depression-era hardships.
The Fleischers moved their studio to Miami, Florida, in September 1938 in order to weaken union control and take advantage of tax breaks. The Popeye series continued production, although a marked change was seen in the Florida-produced shorts: they were brighter and less detailed in their artwork. Also, the Fleischer's began pre-recording dialog for lip-sync shortly after moving to Miami, so Mercer and the other voice actors would record ad-libbed lines while watching a finished copy of the cartoon to add the improvisational touch in the prior cartoons.Culhane, Shamus (1986). Talking Animals and Other People. New York: St. Martin's Press. Pages 218–219. Mae Questel, who started a family, refused to move to Florida, and Margie Hines, the wife of Jack Mercer, voiced Olive Oyl through the end of 1943. Several voice actors, among them Pinto Colvig (better known as the voice of Disney's Goofy), succeeded Gus Wickie as the voice of Bluto between 1938 and 1940.
Fleischer Studios produced 108 Popeye cartoons, 105 of them in black-and-white. The remaining three were two-reel (double-length) Technicolor adaptations of stories from the Arabian Nights billed as "Popeye Color Features": Popeye the Sailor Meets Sindbad the Sailor (1936), Popeye the Sailor Meets Ali Baba's Forty Thieves (1937), and Aladdin and His Wonderful Lamp (1939).
Famous Studios By the end of 1939, Max and Dave Fleischer had stopped speaking to each other altogether, communicating solely by memo. In 1940, they found themselves at odds with Paramount over the control of their animation studio. The studio borrowed heavily from Paramount in order to move to Florida and expand into features, and while their first feature, Gulliver's Travels (1939), was fairly successful, their second, Mr. Bug Goes to Town (1941) was not, and left the Fleischers in signing at debt to Paramount.Barrier, Michael (1999). Hollywood Cartoons. New York: Oxford University Press. Pgs. 303–305. . In May 1941, Paramount assumed ownership of Fleischer Studios.Popeye Volume 3 DVD documentary, released by Warner Brothers in 2008 The Fleischer's left by the turn of the year, and Paramount began reorganizing the studio, which they renamed Famous Studios. With Famous Studios headed by Sam Buchwald, Seymour Kneitel, I. Sparber and Dan Gordon, production continued on the Popeye shorts.
With World War II becoming a greater concern in the United States, Popeye enlisted into the U.S. Navy, as depicted in the 1941 short The Mighty Navy. His regular outfit was changed from the dark blue shirt with red-trimmed sailor collar and light blue bell-bottomed dungarees he wore in the original comics to an official US Navy sailor's white uniform, which he retained until the 1970s. Popeye becomes an ordinary, downtrodden, naval seaman in the wartime entries, usually getting the blame for mishaps. Film historian Leonard Maltin notes that the studio did not intend to make light of the war, but instead make Popeye more relevant with the times and show him in action. The early Famous-era shorts were often World War II-themed, featuring Popeye fighting Nazis and Japanese soldiers, most notably the 1942 short You're a Sap, Mr. Jap. As Popeye was popular in South America, Famous Studios set the 1944 cartoon W'ere on our Way to Rio in Brazil, as part of a "good neighbor" policy between the U.S. government and the rest of the hemisphere during the war.