The Macintosh Way was the first book written by former Apple evangelist and marketing specialist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.
Chapter listing First Blood Macintosh Days Environment Great Products Support Marketing User Groups Evangelism To Market, To Market The Printed Word Working with the Mothership How to Give Good Demo Presentation Manager Trade Show Mavenship How to Drive your (MS-DOS) Competitors Crazy The Macintosh Guide to Dating and Marriage Sayonara
References
External links The Macintosh Way at Guy Kawasaki's site