M/A/R/C Research is an American marketing research and consulting firm. M/A/R/C designs and conducts custom qualitative and quantitative, traditional and online surveys. Mainly, the firm is known for measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client's actions.
History
M/A/R/C was founded in 1965 by Cecil "Bud" PhillipsSpring 2006 MMR Newsletter--Fred Reynolds:A Pioneer in Business Education Sigma Coca-Cola Center For Marketing Studies Terry College of Business University of Georgia. Retrieved on February 21, 2008 who had previously led the research team at TracyLocke in Dallas.. Retrieved on February 21, 2008 Originally called Marketing and Research Counselors, the company name was later shortened to M/A/R/C Research.
In November 1999, M/A/R/C was acquired by Omnicom Group Inc., a marketing and corporate communications company. In 2018, CEO Merrill Dubrow finalized the purchase of M/A/R/C Research from Omnicom.
Quick Facts Founded—1965 Employees—70 Headquarters—Irving, Texas "(January 25, 2008)AT&T Advertising & Publishing Announces New Research Strategy for 2008 and Beyond CNNMoney.com. Retrieved on February 23, 2007 Additional offices -- Greensboro, St. Louis, Chicago, Philadelphia, New York CEO—Merrill Dubrow(November 16, 2004) M/A/R/C(R) Research Appoints Merrill Dubrow New President and CEO; Former Harris Interactive Senior VP to Lead Market Research Pioneer Into Its Fifth Decade. Goliath Business Knowledge on Demand. Retrieved on February 21, 2008 Industry—Market Research
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