Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology and Knowledge) is a fundraising organization founded by Laura Lassman, which organizes golf tournaments to raise money for breast cancer research. The organization formed in 1990 after Lassman organized a tournament in Bergen County, New Jersey to support a friend undergoing cancer treatment.
Play for P.I.N.K. donates solely to the Breast Cancer Research Foundation (BCRF), and is BCRF's largest donor. Their total contributions to BCRF since 1990 were approximately $75 million, as of 2023. In 2023, it was estimated that 30,000 people took part in charity events held by Play for P.I.N.K. every year.
A financial partnership with Bloomberg allows all raised funds to be donated directly to BCRF, cutting administrative costs. Other important corporate partners include Estée Lauder and Wilson Sporting Goods.
References
External links http://www.playforpink.org http://www.bcrfcure.org