Pepsi Raw was a cola soft drink created by PepsiCo and Britvic as a "Sparkling Cola Drink with Natural Plant Extracts". The drink first launched in February 2008 in Britain, targeting upmarket pubs. It was later launched in Norway in August 2010 and in Australia in 2011. Marketing
Pepsi Raw contained naturally sourced ingredients that were free from artificial flavouring, colourings, preservatives, and sweeteners. Advertising for Pepsi Raw presented the product as a natural alternative to other colas.
To help promote Pepsi Raw, an experiential marketing campaign dubbed "Natural Born Cola" was launched. Promotional teams traveled to grocery stores, shopping malls, train stations, and offices in key cities. 1,295,500 bottles of Pepsi Raw were distributed, with 82% of consumers saying they liked the taste and 75% claiming they would buy it.
Ingredients Sparkling water Cane sugar Apple extract Plain caramel colour Natural plant extracts (including natural caffeine and kola nut extract) Citric, tartaric and lactic acids Gum arabic (stabilizer) Xanthan gum (thickener)
Discontinuation In September 2010, it was announced that Pepsi Raw was to be withdrawn from the British market. It was also discontinued in the Norwegian market in May 2011 due to low demand. Legacy Pepsi Natural
In March 2009, a product called Pepsi Natural, which has a recipe similar to that of Pepsi Raw, was rolled out in the United States and Mexico. It did not stay in the market for long.
Pepsi Nama A product named was launched in 2021 by Suntory, the Japanese distributor of PepsiCo. The marketing stresses that the cola spices are not heated and therefore the drink is natural.https://www.suntory.com/softdrink/company/business.html Officially, its Japanese product name's kanji character '生' corresponds to 'Nama' in English, but is sometimes translated as 'Raw' in English.
While 'Pepsi Nama' and 'Pepsi Raw' are by and large technically unrelated, they are often discussed together because of their names. Pepsi Nama, unlike Pepsi Raw, comes in other flavours. For the PRC market, PepsiCo has its own production lines for them in Mainland China, which are also responsible for their supply to Hong Kong and Macao; for the ROC market, Vedan is appointed to produce them in Taiwan.
Notes
See also List of defunct consumer brands
References
External links
Official website (archived)
Product information at Pepsi USA (archive)