Real Gold is a British music and arts brand established in London in Summer 2006.
The brand operates across various industries including recorded music, event promotion, print publishing and merchandising. It is commonly associated with the hospitality sector, having opened The Alibi, and Pamela bar in Dalston, Five Miles in Seven Sisters and more.
There is a heavy use of cataloguing with all the brand's output very similar to that of Factory Records.
History
The brand was founded by Dean 'Deano Jo' Joannides. The first incarnation of Real Gold was that of a DJ collective, before evolving into a more focused event promotion organisation. Real Gold began creating merchandise that showcased various types of creative talent, which were labelled as 'Releases', most commonly taking the form of t-shirts, vinyl records and fanzines.
With early Real Gold associates becoming known independently in their own respective careers (see Collaborators), in 2009 the brand evolved into the working alias for Deano Jo and enveloped most of his entrepreneurial work.
Deano Jo was listed in The Independent's 2009 feature on 'The 15 people who will define the future of arts in Britain' and profiled in Dazed & Confuzed's article on the world's most inspiring young entrepreneurs.
Collaborators
Early members and frequent collaborators include photographer Ben Rayner, creative director Ronojoy Dam, art director Ben Freeman, chef Gabriel Pryce, artist Lewis Teague Wright and many more.
Real Gold worked with musicians Adele, Florence and the Machine and Laura Marling at early stages in their careers.
In 2017 they commissioned and presented 'The Best of Risky Roadz' at Rio Cinema, Dalston and The Mockingbird Cinema, Birmingham.
In 2020 they presented the debut art exhibition for musician Frank Carter.
Associated Businesses and Organisations
Current
° Love Brother ° Pamela ° Sweeney ° Thug Nation ° Yeah Boi!
Previously
° The Alibi ° Birthdays ° Five Miles ° Future Artefacts ° Rita's
Releases
Catalogue Number Title Year RG0001A "Halloween" T-shirt by Jack Bechtler 2006 RG0002A "Turkish Gold" T-shirt by Kate Moross and Georgia-Rose Fairman (collaboration with Young Turks) RG0003A "We Got Your Back" T-shirt by Ted Lovett and Ben Rayner RG0004A "Real Gs Mixtape" CD by Team Mega Mix 2007 RG0005A "Romancing The Bottle" 7 inch by The Train Chronicles RG0006A "Waterparks" T-shirt by Jack Bechtler 2008 RG0007A Sticker Pack 1 2009 RG0008A Poster Set 1 RG0009A "Don't Forget The Struggle, Don't Forget The Streets" T-shirt 2010 RG0010A "Real Gold Photographers' Senate - 01" Zine 2011 RG0011A "Real Gold Photographers' Senate - 02' Zine RG0012A "Real Bold" T-Shirt designed by Nick Richie (collaboration with Bold Tendencies) RG0013A "The Alibi Faces" T-Shirt by Ted Pearce 2012 RG0014A "Fight Back" T-Shirt RG0015A "Mass Movement" T-Shirt (collaboration with T-Shirt Party) RG0016A "06" T-Shirt by Lucas Donaud RG0017A "Hatred Alone Is Immortal" (Black) T-Shirt by Dylan Hughes 2013 RG0017B "Hatred Alone Is Immortal" (White) T-Shirt by Dylan Hughes RG0018A “Know We” T-Shirt RG0019A James Pearson-Howes x Tim Head "Cerebus" T-Shirt 2014 RG0019B James Pearson-Howes x Tim Head "London Lad" T-Shirt RG0019C James Pearson-Howes x Tim Head "Pink Sky" T-Shirt RG0020A "Larger Than Life, Twice As Ugly" Zine by Louie Jenkins RG0021A "The Alibi 5th Birthday" Zine 2015 RG0022A "Dalston Squad" Badge by Rob Whoriskey RG0023A "X years in London" Video by Joe Ridout 2016 RGo\o "X years in London OST" Cassette Tape by Braiden (collaborative release with Off Out) RG0024A Poundlandbandit "Memes About Ket Fiends" Zine by poundlandbandit 2017 RG0025A "The Alibi Women" T-Shirt by Ted Pearce 2018 RG0026A "Takeaways" Zine by Rae Chen Elliman 2024 RG0027A "Palestine: Khawa" Zine by BB and Jorj Goss 2025
Events
Main Event Series
° RGEVENT ° RGCOLLAB ° RGDJ
Other Event Series
° Cough / Cool ° North Angel ° Rich History ° The Golden Gloves ° The International Amalgamation of Champions
RGEVENT
Catalogue Number Title Year RGEVENT0001 "A Large Party" 2006 RGEVENT0002 "A Fucked Up New Year" RGEVENT0003 "Goldtube" 2007 RGEVENT0004 "The Train Chronicles Release Show" RGEVENT0005 "The Train Chronicles" RGEVENT0006 "Cheeseburger Pool Party" RGEVENT0007 "A Larger Party" 2008 RGEVENT0008 "Suedeheads" RGEVENT0009 "Every Man For Himself" 2009 RGEVENT0010 "RIP Roger / Larry Troutman" RGEVENT0011 "Real Gold's 3rd Birthday" RGEVENT0012 "New Year's Eve" RGEVENT0013 "1-800 Mega Death " 2010 RGEVENT0014 "Real Gold Photographers Senate Edition One" 2011 RGEVENT0015 "The Alibi's First Birthday" RGEVENT0016 "Real Gold Photographers Senate Edition Two" RGEVENT0017 "Real Bold 1" RGEVENT0018 "Aaliyah - 10 Years Gone" RGEVENT0019 "Real Gold - Five" RGEVENT0020 "One Night Stand" RGEVENT0021 "The Alibi’s 2nd Birthday" 2012 RGEVENT0022 "Magnitude" RGEVENT0023 "6th Birthday Party - NTS Takeover" RGEVENT0024 "6th Birthday Party" RGEVENT0025 "The Alibi 3rd Birthday" 2013 RGEVENT0026 "XX By XXXVI" RGEVENT0027 "The Alibi 4th Birthday" 2014 RGEVENT0028 "Real Gold Summer Jam" RGEVENT0029 "Larger Than Life, Twice As Ugly" RGEVENT0030 "DJ Funk" RGEVENT0031 "DJ Q" RGEVENT0032 "The Alibi 5th Birthday" 2015 RGEVENT0033 "The Alibi 6th Birthday" 2016 RGEVENT0034 "Pammy's First Birthday" RGEVENT0035 "Show Me The Body" RGEVENT0036 "X years in London" RGEVENT0037 "10 Years" RGEVENT0038 "The Alibi 7th Birthday" 2017 RGEVENT0039 "Five Miles Launch Party" RGEVENT0040 "The Best of Risky Roadz" RGEVENT0041 "The Best of Risky Roadz : Birmingham" RGEVENT0042 "PoundlandBandit - Memes About Ket Fiends" RGEVENT0043 "The Alibi Women T-Shirt Launch Party" 2018 RGEVENT0044 "The Alibi 8th Birthday" RGEVENT0045 "Real Gold Summer Jam" RGEVENT0046 "REAL GOLD UK Garage Jam - Summer Block Party" 2019 RGEVENT0047 "Real Gold 15th Birthday - Next 15" 2021
RGCOLLAB
Catalogue Number Title Year RGCOLLAB0001 "Best Window" with BEST 2006 RGCOLLAB0002 "Chalk" with Chalk Club RGCOLLAB0003 "Turkish Gold" with Young Turks RGCOLLAB0004 "New Kids On The Yacht 1" with Young Turks & Team Mega Mix RGCOLLAB0005 "New Kids On The Yacht 2" with Young Turks & Team Mega Mix RGCOLLAB0006 "Louis Enchante & Friends" with Louise Enchante RGCOLLAB0007 "Young and Lost" with Young and Lost Club RGCOLLAB0008 "Silver and Gold" with Silverspoon Attire RGCOLLAB0009 "Wallfly" with This Is Music 2009 RGCOLLAB0010 "Bold Tendencies 5 Launch" with Bold Tendencies 2011 RGCOLLAB0011 "Mass Movement" with T-Shirt Party 2012 RGCOLLAB0012 "Live Evil" with Live Evil Festival 2014 RGCOLLAB0013 "10 Years — Dinner" with Nike 1948 2016 RGCOLLAB0014 "Liam Hodges" with Liam Hodges 2017 RGCOLLAB0015 "Off Out" with Off Out Records RGCOLLAB0016 "Daytime Party Fun Day Awesome Fest #2" with Five Miles 2018 RGCOLLAB0017 "Five Miles NYE" with Five Miles RGCOLLAB0018 "Lucky 13th Birthday Dinner" with Hennessy 2019 RGCOLLAB0019 "900 Days of Chaos" with Frank Carter 2020
RGDJ
Catalogue Number Title Year RGDJ0001 "Gabriel's Leaving" 2006 RGDJ0002 "Troubled Minds" RGDJ0003 "1-800 Mega Mix Battle 1" RGDJ0004 "Dummy Sunday" RGDJ0005 "Socks Off" RGDJ0006 "1-800 Mega Mix Battle 2 RGDJ0007 "Four Years Of Vice Magazine" RGDJ0008 "Anna Su" RGDJ0009 "Fucked Up" RGDJ0010 "People Are Germs" 2007 RGDJ0011 "So In Love" RGDJ0012 "The Do Club" RGDJ0013 "Push" RGDJ0014 "Haiti Fundraiser" 2010 RGDJ0015 "Dazed Live" 2011
References