B. Joseph Pine (born 1958) is an American author. He coined the term "experience economy".
Bibliography Mass Customization: The New Frontier in Business Competition, 1992 Do You Want to Keep Your Customers Forever?, B. Joseph Pine II, Don Peppers, Martha Rogers, Harvard Business Review Classics (Originally published in Harvard Business Review in March 1995), 2010 The Experience Economy: Work is Theatre & Every Business a Stage, B. Joseph Pine, James H. Gilmore, 1999 Authenticity: What Consumers Really Want, 2007
Video TED Talks, 2009 Yes, And, 2006
References
Sources Design & Emotion - Interview with Joseph Pine - Getting Emotional With... Joe Pine (2010) URL: http://www.design-emotion.com/2010/06/22/getting-emotional-with-joe-pine/