Tava was a carbonated beverage fortified with vitamins and minerals, released by PepsiCo in the first half of 2008. It was marketed exclusively on the web."Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)" Marketing Doctor Blog. March 20, 2008.
Intended for health-conscious consumers, the beverage's nutrients included vitamins B3, B6 and E, and chromium."New pitch for soda: It's good for you", Andrew Martin, International Herald Tribune, March 7, 2007 Tava contained no calories and no caffeine, and instead of being called a "soft drink" was promoted as a "sparkling beverage." The beverage debuted with three flavors: Tahitian Tamure (Tropical Berry Blend), Mediterranean Fiesta (Black Cherry Citrus), and Brazilian Samba (Passion Fruit Lime)."Cola companies face a tough road ahead", Zac Bissonnette, BloggingStocks, December 15, 2007 Production ceased in early 2009 because it wasn't popular enough.
External links Former official Tava website (link redirects to flash-based pepsi.com)
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