The following is a list of Philippine television ratings for 2008 coming from AGB Nielsen Philippines.
Mega Manila accounts for about 48% of total TV households in urban Philippines. The Mega Manila and Luzon markets combined account for about 76% of the total TV households in urban Philippines. Non-urban households aren't included in both Mega Manila and NUTAM surveys.
The largest television market is at Mega Manila; in AGB-Nielsen's case, Mega Manila consists of Metro Manila, Bulacan, Rizal, Cavite and Laguna. Metro Manila and other urban areas in the Philippines comprise the National Urban Television Audience Measurement (NUTAM) and are scattered throughout the country.
Markets
Note that the National Urban Television Audience Measurement (NUTAM) does not represent the entire Philippines but only urban areas; NUTAM markets comprise 39% of the entire country. The Mega Manila market comprises 52% of the NUTAM market.
National Urban Television Audience Measurement In national urbal Philippines, the three Manny Pacquiao boxing bouts scored the highest ratings, each surpassing 45%, making GMA airing the top three aired programs in urban Philippines. The finales of Pinoy Big Brother: Teen Edition Plus and Pinoy Dream Academy were next, and the finale of MariMar rounded up the top 5.
Most watched programs Rank Network Broadcast Period Rating Reference1 GMA Unfinished Business: Marquez-Pacquiao II* March 48.6% PEP.ph2= GMA The Dream Match: De La Hoya vs. Pacquiao* December 46.0% PEP.ph2= ABS-CBN Lobo 1/27–2/2 36.3% PEP.ph4 ABS-CBN Pinoy Big Brother: Teen Edition Plus: The Big Night June 42.4% PEP.ph5 ABS-CBN Pinoy Dream Academy: Grand Dream Nights September 40.4% PEP.ph6 GMA Marimar March 38.1% PEP.ph7 ABS-CBN Pinoy Dream Academy: Little Dream Night October 37.5% PEP.ph8 ABS-CBN Kung Fu Kids 1/27–2/2 37.1% PEP.ph9 GMA Marimar February 36.9% PEP.ph
Mega Manila
Weekly ratings Week 1 began on December 30, 2007, and ended on January 5, 2008. The list will be updated every Sunday, when the week ends.
AGB Nielsen defines "non-primetime" as prior to 6:30 pm and "primetime" as after 6:30 pm up to sign-off.
GMA almost swept the weekly non-primetime and primetime races, if not for ABS-CBN's broadcast of the Hatton-Malinggagi bout that beat the GMA programs for the week of November 23–29. ABS-CBN fared better in weekend programming, but generally, ratings during the weekend are lower than their weekday counterparts.
ABS-CBN won the primetime race during these days, all of them occurred during the weekend: June 7: Airing of Pinoy Big Brother: Teen Edition Plus: The Big NightTV ratings for the dates Jun 6-10, Philippine Entertainment Portal June 8: Airing of Pinoy Big Brother: Teen Edition Plus: The Big Reunion August 3: Airing of Pinoy Dream Academy: Little DreamersTV ratings for the dates Aug 1-3, Philippine Entertainment Portal August 24: Airing of Pinoy Dream Academy: Little DreamersTV ratings for the dates Aug 20-24, Philippine Entertainment Portal September 13 and 14: Airing of Pinoy Dream AcademyTV ratings for the dates Sept 12-15, Philippine Entertainment Portal September 28: Airing of Pinoy Dream Academy: Little DreamersTV ratings for the dates Sept 26-29, Philippine Entertainment Portal October 5: Airing of Pinoy Dream Academy: Little DreamersTV ratings for the dates Oct 3-5, Philippine Entertainment Portal October 11: Airing of Maalaala Mo KayaTV ratings for the dates Oct 10-13, Philippine Entertainment Portal October 19: Airing of Rated KTV ratings for the dates Oct 17-20, Philippine Entertainment Portal
Aside from Manny Pacquiao's bouts, two programs starring Marian Rivera, Marimar and Dyesebel were the top-rating programs of the year, rating between the high-thirties and the mid-forties; in fact, ABS-CBN closed the gap whenever Marian Rivera's programs are not on-air.
Eat Bulaga! remains the most consistent non-primetime program, despite being challenged by GMA's Sine Novelas.
No ratings were published on March 20–22 (Holy Week), August 25 and September 29.