WHSC (1450 AM) was a radio station licensed to Hartsville, South Carolina, United States, which operated from 1946 to 2016.

History The station began broadcasting on October 1, 1946, and held the call sign WHSC.History Cards for WHSC, fcc.gov. Retrieved March 27, 2019. It was owned by the Hartsville Broadcasting Company and ran 250 watts. In 1961, its daytime power was increased to 1,000 watts. In the late 1970s and early 1980s, the station aired a middle of the road (MOR) format.Broadcasting Yearbook 1976, Broadcasting, 1976. p. C-178. Retrieved March 27, 2019.Broadcasting/Cablecasting Yearbook 1983, Broadcasting/Cablecasting, 1983. p. B-217. Retrieved March 27, 2019.

In the 1980s, the station adopted a country music format.Broadcasting/Cablecasting Yearbook 1987, Broadcasting/Cablecasting, 1987. p. B-255. Retrieved March 27, 2019. WHSC was a finalist in the 1983 Billboard Radio Awards Competition for Small Market Country Station of the Year."Billboard 1983 Radio Awards Finalists", Billboard. June 23, 1984. p. 18. Retrieved March 27, 2019. In January 1994, the station switched to a sports talk format."Format Changes & Updates", The M Street Journal. Vol. 11, No. 2. January 12, 1994. p. 2. Retrieved March 27, 2019. It adopted a talk format later that year, and was a Premiere Radio Networks affiliate."Format Changes & Updates", The M Street Journal. Vol. 11, No. 34. August 24, 1994. p. 2. Retrieved March 27, 2019.

In 1995, the station was sold to George Buck, along with WHSC-FM, for $300,000."Transactions", Radio & Records. April 21, 1995. p. 7. Retrieved July 9, 2025.Public Notice Comment – BAL-19950306GH, fcc.gov. Retrieved March 27, 2019. In 1996, the station switched to a business news format, and was an affiliate of Bloomberg Radio."Format Changes", The M Street Journal. Vol. 13, No. 10. March 6, 1996. p. 1. Retrieved March 27, 2019. In 1997, WHSC adopted a country music format, with programming from ABC Radio's Real Country network."Format Changes & Updates", The M Street Journal. Vol. 14, No. 26. July 2, 1997. p. 2. Retrieved March 27, 2019.

In 1998, the station was sold to Cumulus Media, along with WHSC-FM, for $700,000."Transactions Digest", Radio Business Report. April 20, 1998. p. 14. Retrieved March 27, 2019.Public Notice Comment – BAL-19980220GH, fcc.gov. Retrieved March 27, 2019. By 2001, the station had switched to an urban contemporary gospel format."Format Changes & Updates", The M Street Journal. Vol. 18, No. 31. November 14, 2001. p. 6. Retrieved March 27, 2019.Broadcasting & Cable Yearbook 2001, Broadcasting & Cable, 2001. p. D-402. Retrieved March 27, 2019. In late 2001, the station began simulcasting WWFN-FM, initially airing an oldies format,Devine, Cathy (2002). The M Street Radio Directory. Eleventh Edition. p. 511. Retrieved March 27, 2019. and later airing CHRDevine, Cathy (2003). The M Street Radio Directory. Twelfth Edition. p. 521. Retrieved March 27, 2019. and sports formats.Devine, Cathy (2004). The M Street Radio Directory. Twelfth Edition. p. 528. Retrieved March 27, 2019. The station was silent for a period in 2008."Request for Special Temporary Authority to Remain Silent", fcc.gov. October 22, 2008. Retrieved March 28, 2019.

WTOD The station took the WTOD call sign on April 23, 2010, from a former sister station in Toledo (spun off by Cumulus and now known as WWYC). The station was silent for a period in late 2010 and again from July 2013 to July 2014."Request for Special Temporary Authority to Remain Silent", fcc.gov. November 23, 2010. Retrieved March 28, 2019."Request for Special Temporary Authority to Remain Silent", fcc.gov. July 2, 2014. Retrieved March 28, 2019. In July 2014, the station was granted special temporary authority to operate from a new site at a reduced power, running 10 watts during daytime hours only."Facility Identification Number: 26328 Special Temporary Authority", fcc.gov. July 17, 2014. Retrieved March 28, 2019."Facility Identification Number: 26328 Special Temporary Authority BESTA-20150805ABD", fcc.gov. September 1, 2015. Retrieved March 28, 2019.

End of operations Before ceasing operations, WTOD simulcast WBZF. On March 11, 2016, WTOD changed callsigns to WLQR. Cumulus surrendered the station's license to the Federal Communications Commission (FCC) on March 15, 2016."Surrender of Station License WLQR(AM), Hartsville, SC Facility ID 26328", fcc.gov. March 15, 2016. Retrieved March 27, 2019.

References

External links Facility details for Facility ID 26328 (WLQR) in the FCC Licensing and Management System FCC History Cards for WLQR (covering 1945-1979 as WHSC)