The World Tourism rankings are compiled by the United Nations's World Tourism Organization as part of their World Tourism Barometer publication, which is released up to six times per year. It ranks destinations by the number of international visitor arrivals, by the revenue generated by inbound tourism, and by the expenditure of outbound travelers.
Most visited destinations by international tourist arrivals In 2025, there were 1.52 billion international tourists, with a growth of 4.0% compared to 2024. The top ten destinations were:
+ International tourist arrivals (in millions) Destination 2024 Change (2023 to 2024) (%) 2023 2022 102.0 2.0 100.0 93.2 93.8 10.1 85.2 71.7 72.4 9.0 66.4 50.8 60.6 9.8 55.2 50.5 57.7 0.8 57.3 49.8 45.0 7.3 42.0 38.3 41.8 12.0 37.2 30.7 37.5 7.7 34.8 28.5 36.9 11.8 25.1 3.8 36.0 10.1 32.7 27.8
Rankings by continent Africa In 2024, Africa welcomed approximately 75.4 million international tourist arrivals, reflecting a strong recovery in the continent’s tourism industry. The top ten African destinations in 2024 were:
+ International tourist arrivals (in millions) Destination 2024 2023 2022 17.4 14.5 10.9 The source, UNWTO, considers Egypt to be a part of the Middle East rather than Africa. 15.8 14.9 11.7 10.3 9.4 6.4 8.9 8.5 5.7 3.5 3.3 1.4 2.2 1.4 1.1 2.1 1.8 1.5 1.6 1.6 1.0 1.4 1.3 1.0 1.4 1.3 0.8
Americas In 2024, there were 213.4 million international tourist arrivals to the Americas, an increase of 6.7% compared to 2023. In 2025, the top ten destinations were:
+ International tourist arrivals (in millions) Destination 2025 2024 2023All 2023 (Americas) figures are from official national tourism authorities and government statistical releases:
2022All 2022 (Americas) figures are from official national tourism statistics and government sources:
68.3 72.4 66.3 50.8 47.8 45.0 41.9 38.3 19.8 20.0 18.3 12.8 9.3 6.7 5.9 3.6 8.9 8.5 8.0 7.1 6.2 6.5 5.8 4.5 6.1 5.6 5.0 4.2 6.0 5.2 3.7 2.0 5.7 6.6 7.2 3.8 3.4 3.2 2.5 2.0
Asia (incl. West Asia) In 2024, the top ten destinations were:
+ International tourist arrivals (in millions) Destination 2024Official 2024 (Asia) data from national tourism authorities and statistics offices:
2023Official 2023 (Asia) data from national tourism authorities and government publications:
2022Official 2022 (Asia) data from national tourism agencies and statistical offices:
64.9 35.5 ― 45.0 34.0 0.6 36.9 25.1 3.8 35.5 28.2 11.2 34.9 28.2 5.7 29.7 27.0 16.6 25.0 20.1 10.1 18.72 17.15 14.36 17.5 12.6 3.7 16.4 11.0 3.2
Europe In 2025, there were 793.5 million international tourist arrivals to Europe, an increase of 3.8% over 2024. Top 10 destinations of the last four years were:
+ International tourist arrivals (in millions) Destination 2025 2024 2023 2022 Pending 102.0 100.0 93.2 96.8 93.8 85.2 71.6 62 60.6 55.2 50.5 61.5 57.9 57.3 49.9 Pending 41.8 37.2 30.7 38.0 36.0 32.7 27.8 Pending 37.5 34.8 28.4 33.5 31.9 30.9 26.2 Pending 29.0 26.5 22.2 22.4 21.2 20.3 16.1
International tourism receipts International tourism receipts are the earnings a country makes from foreign visitors' spending on goods and services during their stay, such as expenditures accommodation, food and drink, and shopping. In 2025, the top destinations were: + International tourism receipts (US$billions) Region 2025 % Change (local currency) (2024 to 2025) 2024 2023 % Change (local currency) (2023 to 2024) 213.0 –0.3% 215.0 189.1 13.7% 113.8 6.9% 106.5 92.0 15.8% 89.6 7.8% 84.5 73.4 15.1% 84.0 9.0% 77.1 71.2 8.3% 64.0 17.7% 54.7 38.6 38.1% 61.4 4.6% 58.7 55.9 5.0% 60.0 28.2% 56.3 50.1 12.4% Pending Pending 57.0 51.9 9.7% 55.4 6.6% 52.0 46.1 12.4% 55.2 37.3% 40.2 25.0 60.5% 51.3 –0.1% 51.4 44.8 14.8%
International tourism expenditure The top ten spenders on international tourism for 2025 were: + International tourism expenditure (US$ billion) Country20252024 2023 2022 254 250.6 196.5 114.8 191.7 177.8 150.0 114.9 Pending 124.9 111.9 89.4 111.5 103.2 99.5 80.3 Pending 59.8 56.0 46.6 49.3 38.8 34.8 20.8 47.8 45.9 42.4 19.6 42.9 43.4 38.3 24.4 Pending 35.7 34.2 26.5 Pending 35.0 33.3 25.9
See also List of cities by international visitors Tourism World Travel Monitor
Notes
References
External links
List of countries by international inbound tourists