KUBL-FM (93.3 MHz) is a commercial radio station in Salt Lake City, Utah, branded as “93.3 The Bull“. It is owned by Cumulus Media and it broadcasts a country music format. The studios are on Bearcat Drive near the I-15/I-80 interchange in South Salt Lake."KBEE Contest Rules"
KUBL-FM has an effective radiated power (ERP) of 25,000 watts. Its transmitter site is in Erda, southwest of the city on Farnsworth Peak in the Oquirrh Mountains.Radio-Locator.com/KUBL
History The station signed on the air on July 31, 1965.Broadcasting Yearbook 1967 page B-167. Retrieved Aug. 28, 2025. Its original call sign was KWHO-FM, the sister station to KWHO 860 AM (now KKAT). The stations had studios on East 2nd Street. Because the AM station was a daytimer, required to go off the air at night, KWHO-FM was able to keep their simulcast programming going into the evening.
By the 1970s, the two stations had separate programming. KWHO-FM began airing an automated Top 40 format.Broadcasting Yearbook 1977 page C-315. Retrieved Aug. 28, 2025. KWHO-FM was broadcasting at 37,000 watts but with a tower at minus 93 feet. So its reach was only in and around Salt Lake City.
In 1984 the station had a soft adult contemporary format and was known as KLTQ-FM. Then in 1988, it switched its call letters to KLZX, becoming a competitor to KRSP-FM and carried a classic hits and classic rock format. That format lasted seven years.
On May 8, 1995, KLZX made a big change. It became KUBL, switching from classic rock to the current country format.KROQ Airs Stone Love Affair (Radio & Records, 5/19/1995, page 18)Broadcast History: Salt Lake City Radio On September 13, 2022, KUBL was rebranded as "93.3 The Bull". In January 2023, The Lexi and Banks Morning Show was dismissed.CUMULUS CUTS TWO SALT LAKE CITY MORNING SHOWS The current wake-up program is The Jesse James Morning Show. In June of 2025 the Jesse James Morning Show moved to WKDF in Nashville. The show is now rebroadcast from Nashville on KUBL, leaving the station without a locally produced morning show.
Awards and nominations Year Association Category Recipient Result Ref 2009 Academy of Country Music Awards On-Air Personality of the Year - Large MarketJohnson & Johnson Morning Show 2017 Academy of Country Music Awards Radio Station of the Year - Large MarketStation On-Air Personality of the Year - Large MarketJohnson & Johnson Morning Show 2018Country Music Association AwardsRadio Station of the Year - Large MarketStation Academy of Country Music Awards Radio Station of the Year - Large MarketStation On-Air Personality of the Year - Large MarketLexi & Banks Morning Show 2019NAB Marconi Radio AwardsCountry Station of the Year Station Country Music Association AwardsRadio Station of the Year - Large MarketStation Academy of Country Music Awards On-Air Personality of the Year - Large MarketLexi & Banks Morning Show 2020 Academy of Country Music Awards Radio Station of the Year - Large MarketStation Country Music Association Awards On-Air Personality of the Year - Large MarketLexi & Banks Morning Show 2021 Academy of Country Music Awards Radio Station of the Year - Large MarketStation
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