KFFK (1390 AM) is a radio station broadcasting a classic hits format. It is licensed to Decatur, Arkansas, United States, and serves the Fayetteville (Northwest Arkansas) area. The station is owned by John Lykins and Steve Butler, through licensee Rox Radio Group, LLC.
On June 21, 2024, KFFK changed their format from a simulcast of classic hits-formatted KBVA 106.5 FM Bella Vista to a simulcast of Red Dirt country-formatted KREB 1190 AM Gentry.Red Dirt Moves in Northwest Arkansas to Make Way For 96.7 The Bull Radioinsight - June 24, 2024
On May 22, 2025, KFFK rebranded as "Ozarks 100".Ozarks 100 Launches in Northwest Arkansas Radioinsight - May 22, 2025
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