KREB (1190 AM) is a radio station licensed to Gentry, Arkansas, United States. It serves the Fayetteville (North West Arkansas) area. The station is currently owned by John Lykins and Steve Butler, through licensee Rox Radio Group, LLC. In the mid-1960s the KREB call sign was a small rock & roll AM station in Shreveport, Louisiana. Before being sold in 1962, it had converted to "pop" music to boost time sales before going under.
On June 21, 2024, KREB changed their format from a simulcast of classic hits-formatted KBVA 106.5 FM Bella Vista to Red Dirt country, branded as "Red Dirt 100.5".Red Dirt Moves in Northwest Arkansas to Make Way For 96.7 The Bull Radioinsight - June 24, 2024
On May 22, 2025, KREB rebranded as "Ozarks 100".Ozarks 100 Launches in Northwest Arkansas Radioinsigt - May 22, 2025
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