WLTP (910 kHz) is an AM radio station broadcasting a news/talk format. Licensed to Marietta, Ohio, United States, it serves the Parkersburg–Marietta area. The station is owned by iHeartMedia, Inc.
History
The station began broadcasting August 4, 1964, and originally held the call sign WBRJ. In 1967, the station adopted a country music format."WBRJ Goes Mod Country", Billboard. July 29, 1967. p. 28. Retrieved November 14, 2018. By 1980, the station was airing a MOR format.Broadcasting Yearbook 1980, Broadcasting, 1980. p. C-178. Retrieved November 15, 2018. By 1989, the station was again airing a country music format.Unmacht, Robert (1989). The M Street Radio Directory. p. S-255. Retrieved November 15, 2018. By 1991, the station had adopted a news-talk format.Unmacht, Robert (1991). The M Street Radio Directory. p. 301. Retrieved November 15, 2018.
In January 1995, the station's call sign was changed to WYLI, and by March 1995, the station had been taken silent."Format Changes & Updates", The M Street Journal. Vol. 12, No. 11. March 15, 1995. p. 2. Retrieved November 15, 2018. In summer of 1996, the station returned to the air, broadcasting a CHR format and carrying Imus in the Morning."Format Changes & Updates", The M Street Journal. Vol. 13, No. 28. July 10, 1996. p. 2. Retrieved November 16, 2018.Broadcasting & Cable Yearbook 1997, Broadcasting & Cable, 1997. p. B-350. Retrieved November 17, 2018."Format Changes & Updates", The M Street Journal. Vol. 15, No. 7. February 18, 1998. p. 2. Retrieved November 17, 2018. In early 1998, the station was again taken silent. In September of that year WYLI was purchased by WRCM Ltd. Under the direction of former WKNR (1220) broadcasters Todd Bartley and Jim Pogras the station returned to the air with an oldies format before transitioning to a locally based All Sports format as "AM Stereo 910 The Sport" that aggressively covered local sports, news, and had popular locally-hosted sports talk shows that rewarded fans who joined the "locker room."."Format Changes & Updates", The M Street Journal. Vol. 15, No. 37. September 16, 1998. p. 2. Retrieved November 17, 2018. In early 2000, the station was again taken silent."Format Changes & Updates", The M Street Journal. Vol. 17, No. 8. February 23, 2000. p. 2. Retrieved November 17, 2018. The station's former studio and tower location in Marietta was torn down to make room for a community water park. The towers were moved about eight miles southwest to Boaz, West Virginia.
In 2001, the station's call sign was changed back to WBRJ, and the station returned to the air, continuing to air a sports format."Format Changes & Updates", The M Street Journal. Vol. 18, Issue 21. June 27, 2001. p. 5. Retrieved November 17, 2018.Broadcasting & Cable Yearbook 2002-2003, Broadcasting & Cable, 2002. p. D-351-352. Retrieved November 17, 2018. In 2004, the station's call sign was changed to WLTP, and it adopted a talk format.Devine, Cathy (2004). The M Street Radio Directory. p. 464. Retrieved November 17, 2018.
References
External links
FCC History Cards For WLTP (AM) (1964–1980)