New Caledonia was "largely indifferent to tourists ... as long as nickel mining remained economically dominant".Douglas, N. and Douglas, N. (1996) "Tourism in the Pacific: Historical factors" in Hall, C.M. and Page, S.J. (eds.) Tourism in the Pacific: Issues and Cases, London p. 31 After the Korean War and Vietnam War, world prices for nickel collapsed (1970s) and aggressive marketing campaigns were initiated for the territory.Douglas, N. and Douglas, N. (1996) "Tourism in the Pacific: Historical factors" in Hall, C.M. and Page, S.J. (eds.) Tourism in the Pacific: Issues and Cases, London pp. 65-80
Development of tourism +Tourist arrivals of 2023 in % Cheap tourist packages were offered to Australians promising the 'Paris of the Pacific' and visitor numbers increased from less than 5000 to 20,000 in just 5 years.Lyons, M. (1986) The Totem and the Tricolour: A Short History of New Caledonia since 1774, New South Wales University Press: Kensington 37,000 tourists annually took cruises (mostly from Australia) and this allowed more hotels to be built in the 1970s and, in 1979, Club Mediterranee arrived.Carter, J. (ed.) (1981) Pacific Islands Yearbook, Fourteenth Edition, Pacific Publications: Sydney The tourist market had shifted by the 1980s from Australia to Japan which became the target of many tourism campaigns.Douglas, N. and Douglas, N. (1996) "Tourism in the Pacific: Historical factors" in Hall, C.M. and Page, S.J. (eds.) Tourism in the Pacific: Issues and Cases, London pp. 65-80 By 2007, about 100,000 tourists visited each year.
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