Latin Fresh, real name Roberto de los Rios Reyes, is a Panamanian reggaeton and reggae en Español artist. He scored national hits in 1995, and toured central and South America in 1997.[ Allmusic profile] He completed a three-record contract for Sony Music, later signing with Machete Records, a subsidiary of Universal Music Group, with which he released Plan Calle in 2006, an attempt to break into the U.S. market.Artista urbano Latin Fresh ofrece su "Plan Calle" La raza.com 10-30-2006
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