Eircom Limited, trading as Eir ( ; stylised eir), is a large fixed, mobile and broadband telecommunications company in Ireland. The company, which is currently incorporated in Jersey, traces its origins to Ireland's former state-owned monopoly telecommunication provider Telecom Éireann and its predecessors, P&T (the Dept. of Posts and Telegraphs) and before the foundation of the state, the telecommunications division of the GPO. It remains the largest telecommunications operator in Ireland and has overseas operations focused on the business and corporate telecom markets in the United Kingdom. The company was in majority state ownership until 1999, when it was privatised through a flotation on the Irish and New York Stock Exchanges.
Eir is currently majority owned by Xavier Niel's Iliad SA and his Paris-based NJJ Telecom Europe investment fund (64.5%).. The group includes Monaco Telecom, Salt Mobile (Switzerland) Epic (Cyprus & Malta) and Lifecell (Ukraine). Other major investors include Anchorage Capital Group (26.6%), and Davidson Kempner (8.9%).
Eir operates a wholesale fixed-line network through its Open Eir unit, providing copper and fibre based access products to a wide range of Irish telecommunications companies. Its services include next generation access products, such as FTTH, FTTC (VDSL) and legacy copper based services, including ADSL and classic digital circuit switched products like PSTN and ISDN. It also offers a range of legacy leased line services.
The company's retail division markets these services directly to homes and businesses, and includes value added services like Eir TV and voice over broadband for home users and a wide range of digital services tailored to business customers.
Eir operates a national mobile network both under its own Eir brand and GoMo, a value-focused, online-only sub-brand. The network provides 2G, 3G, 4G and 5G services and ancillary services such as WiFi Calling and VoLTE.
Market share In the third quarter of 2019, Eir accounted for 39% of the Ireland's fixed voice market retail revenue and 45.3% market share by fixed-line retail and wholesale revenue and 19.1% of the mobile market (excluding mobile broadband and machine-to-machine subscriptions) or 15.6% of total subscriptions. Eir had 31.4% of fixed broadband subscriptions (comprising FTTH, FTTC/VDSL and ADSL) and 42.7% of FTTP subscriptions.
Its main fixed access infrastructure owning competitors are Virgin Media Ireland (which operates a cable TV and broadband network) and SIRO, a joint venture between publicly owned energy supplier, ESB and Vodafone. SIRO operates a FTTH network using ESB's physical infrastructure to carry fibres to individual homes and businesses. Imagine Communications, Digiweb and several other smaller ISPs also operate their own wireless networks using various technologies. Eir also faces retail competition from Vodafone, Sky, Digiweb and a large number of smaller ISPs using a mix wholesale access from Open Eir and SIRO to reach their customers.
Eir also faces competition from mobile operators and MVNOs both for its own mobile services and also as fixed line replacement products. All mobile operators are capable of offering very competitive voice services and high speed 4G and increasingly 5G connectivity, which can often be faster than fixed services, particularly first-generation NGA products using VDSL and fibre to cabinet, which can only offer a maximum of 100 Mbit/s. ADSL services which are much slower again. 4G and 5G fixed-mobile services, using routers and external antennae have also become viable competitors in many rural and quasi rural areas. These offer ample and affordable data plans and very high speeds, and a number of operators have designed products targeting homes and businesses using both existing mobile and dedicated LTE and 5G networks.
Services
Eir operates the largest fixed-line telecommunications network in Ireland, under licence from the Commission for Communications Regulation (ComReg). Most homes and businesses in the state are dependent on their network. A range of telecommunications services is provided on the network including Business IP, its MPLS platform. Eir have also completed a wholly owned fibre network ring around Northern Ireland and another around Belfast. Their ISP division, Eir Net, provides dial-up services, as well as broadband services (see broadband roll-out, below). Any alarm-monitoring products using SMS are "hardcoded" to work with Eir's SMSC, so will not work on Digiweb, BT, Smart, UPC or Magnet phone networks. DECT SMS handsets are also preprogrammed for Eir's SMSC. Any competing phone service that is not just carrier pre-selection (CPS) of Eir must provide their own SMSC, but even when they do, consumers may be unable to migrate from Eir due to SMSC numbers in equipment that cannot be reprogrammed.Any competing phone service that is not just carrier pre-selection (CPS) of Eir must provide their own SMSC, but even when they do, consumers may be unable to migrate from Eir due to SMSC numbers in equipment that cannot be reprogrammed
Eir's mobile arm provides a full range of 2G, 3G, 4G and 5G-based mobile communication services throughout Ireland. Its GSM network operates at 1800 MHz and 900 MHz ranges, as the earlier GSM licences fully utilised the 900 MHz band. GPRS and EDGE data services are also available. Eir mobile provide both bill pay (contract) and prepay (non-contract) plans and has approximately 19% of the Irish mobile market, with 1,032,000 cellular subscribers on the Eir Mobile network. The company has used EDGE technology on its network and has received a 3G (UMTS) license, formally removed from Eir's competitor, Smart Telecom.
As an operator with significant market power, Eir is required to provide a number of wholesale products to other operators and to switch calls onto other phone networks. Many broadband products offered by other operators are resales of the Eir product.
History
The company was formed in 1984 as Bord Telecom Éireann, under the Posts and Telecommunications Act 1983.
Telecom Éireann was privatised; the process began in 1995, and by July 1999 the government had disposed of virtually all of its shareholding. This was very controversial and subject to much debate. Eircom plc was then floated on the Irish, London and New York Stock Exchanges on 8 July 1999, and small/first-time investors were encouraged by the Irish Government to buy shares. The share price was set at €3.90, later reaching a high of €4.80, a 23% increase. Those initial investors who held onto their shares, until July 2000, received a 4% bonus-share allocation.
The Eircom flotation is considered to have been an example of a stock market bubble — after the initial hype of the flotation died down, the stock price fell rapidly. Many of the 500,000 small investors were angered by the significant financial loss they incurred, blaming the government for not sufficiently warning them of the risks inherent in stock-market investment.
Although EU laws required the opening of the Irish telecommunications market, Ireland had a derogation from competition until 2003. Eircom was designated by ComReg as the organisation with ownership of the National Directory Database (NDD) and a Universal White Pages (UWP) directory; the unit within Eircom responsible for providing these was the National Directory Information Unit (NDIU). In December 2019 this agreement expired and ComReg extended the management of the NDD to all current providers, Eir did not declined to propose extending the agreement. A Dutch company PortingXS became the subsequent manager of the NDD as it was the only provider that flagged an interest.
From 1991 to 2013, Eir's subsidiaries included Phonewatch, then known as Eircom Phonewatch, which provides home monitoring services, monitored burglar-alarms, fire alarms, CCTV systems, and medical alert devices. In May 2013, it announced that Phonewatch had been sold to Oslo-based company, .
From 1999 to 2006 sponsored RTE Weather and from 2000 to 2008, Eircom sponsored the League of Ireland.
Disposal of Eircell, going private and reflotation
In 2001, Eircom sold its mobile subsidiary Eircell to Vodafone. The company was transferred to a separate entity, Eircell 2000 plc which was then sold to Vodafone through a share swap. Eircom shareholders got Eircell shares in a 1000/1 ratio. The conversion rate was then 0.9478 Vodafone shares for every 2 Eircell 2000 shares. This left the Eircom shareholder with shares in both Eircom and Vodafone.
After the sale of Eircell, Eircom itself was believed to be undervalued and became the subject of a bidding war between two consortia: the E-Island consortium headed by Denis O'Brien, and the Valentia Consortium headed by Tony O'Reilly, the chairman of Independent News and Media. Eventually in November 2001, the company agreed to a recommended offer of €1.335 per Eircom share. Eircom Plc was delisted from the stock exchange, became Eircom Limited, a private limited company by shares and a subsidiary of Valentia, and O'Reilly took the reins as Executive chairman.
On 19 March 2004, the company returned to the stock market (although the company being listed, Eircom Group plc, was in fact a new holding company, and was registered in England and Wales rather than in Ireland). The company floated at €1.55 a share, but dipped on initial trading before recovering to trade above its float price.
Return to mobile, acquisition of Meteor
In early 2005, several Irish newspapers reported that Meteor Mobile Communications, the third mobile phone operator, was up for sale by its owners, Western Wireless. It was considered that this afforded Eircom an opportunity to re-enter the mobile communications market. On 9 July 2005, The Irish Times reported three bidders for Meteor: Eircom, Smart Telecom, and a consortium led by Denis O'Brien. On 14 July 2005 RTÉ News reported on their business website that Denis O'Brien had withdrawn from bidding, and that it was understood that Eircom was the top bidder at €410 million. On 21 July, it was announced that Smart Telecom had also withdrawn, leaving Eircom as the sole bidder. Eircom announced the agreement to purchase it on 25 July 2005 at a cost of €420m. As of 31 December 2012, Meteor had over 1,086,000 customers and a market share of 20%, offering both GSM and 3G mobile telephony and broadband services.Eircom Announces Second Quarter and Half Year Results To 31 December 2012 | Press Releases | Eircom Press Room . Pressroom.eircom.net.
In May 2006, Eircom announced its sale to the Australian investment group Babcock & Brown as part of a deal worth €2.4 billion. The Employee Share Ownership Trust, which represents workers at the company, was to remain a minority shareholder. The sale was approved by shareholders on 26 July 2006, and at close of business on 17 August 2006, the shares were delisted from the Official Lists of the Irish Stock Exchange and the London Stock Exchange, ending Eircom's second period on the stock markets. The same day, Phillip Nolan resigned as chief executive of Eircom, and on 1 September Rex Comb was officially named as the new CEO. Tony O'Reilly resigned as chairman and was replaced by Pierre Danon, previously of BT Group plc and JP Morgan Chase. Babcock & Brown have since collapsed as a company and their BCM vehicle, which owns over 50% of Eir, broke all ties with the former parent and rebranded themselves as Eircom Holdings Limited.
Eircom was also successful in bidding for a 4G LTE License from Comreg, which permitted Meteor and eMobile to launch 4G services in 2013.ComReg reveals 4G auction results – €450m instant windfall for Irish Govt – Ireland’s communications news service – . Siliconrepublic.com (15 November 2012).
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