This is a list of U.S. presidential campaign slogans from 1840 onward. Most of these slogans have entries in Robert North Roberts, Scott John Hammond, and Valerie A. Sulfaro. Campaigns, slogans, issues, and platforms: The complete encyclopedia (2nd ed. Greenwood, 2012) onine at Google. The shorter first edition was titled Encyclopedia of presidential campaigns, slogans, issues, and platforms (2004).

1800–1896 1800 Millions for Defense, but Not a Cent for Tribute!. Federalist slogan against Jeffersonian Republicans in 1800. During the XYZ Affair, the French foreign minister, Talleyrand, refused to negotiate with the U.S. envoys sent by President Adams unless they paid a bribe. The Jeffersonians were pro-French. Roberts, et al. Presidential campaigns (2012) p 289.Thomas M. Ray, “‘Not One Cent for Tribute’: The Public Addresses and American Popular Reaction to the XYZ Affair, 1798-1799.” Journal of the Early Republic 3#4 1983, pp. 389–412. online at JSTOR

1804 1808

1812 “Mr. Madison’s War,” “Virginia Dynasty,” “Mr. Madison and War! Mr. Clinton and Peace!” “Peace and Commerce,” and "the Peace Party” ' were some of the catch phrases and slogans the Federalists wielded in their opposition to war. The War of 1812 came and American victories at its end ruined the defeatists, and their party faded away. Roberts and Hammond, Encyclopedia of presidential campaigns, slogans, issues, and platforms (2004) p. 11. 1816 There was practically no campaigning with little opposition to James Monroe.Boller, Presidential Campaigns (1996) pp. 28-30.

1820 The Era of Good Feelings climaxed with a nearly unanimous vote to re-elect Monroe.Boller, Presidential Campaigns (1996) pp. 31–32.

1824 Seventeen men entered the presidential race, and a newspaper reported that "electioneering begins to wax hot."Boller, p. 31. Henry Clay campaigned for his "American System" of economic stimulus. But the other campaigns did not use policy-oriented slogans but instead focused on scandal mongering and character assassination. The contest went to the House of Representatives, where Clay threw his support to elect John Quincy Adams. That squeezed out the popular favorite General Andrew Jackson of Tennessee.Boller, Presidential Campaigns (1996) pp. 33–41. Roberts and Hammond, Encyclopedia (2004) p. 18.

1828 Andrew Jackson came roaring back in 1828, making Corrupt Bargain his campaign slogan.Boller, Presidential Campaigns (1996) pp. 42–52. Roberts and Hammond, Encyclopedia (2004) pp.19–23.

1832 1836

1840 "Tippecanoe and Tyler Too" – 1840 U.S. presidential slogan of William Henry Harrison. Tippecanoe was a famous 1811 battle in which Harrison defeated Tecumseh; John Tyler was Harrison's running mate. "Independent Treasury and Liberty" – Martin Van Buren

1844 "54-40 or fight" – James K. Polk, highlighting his position on resolving the Oregon Territory boundary dispute with Russia and the United Kingdom. "Reannexation of Texas and Reoccupation of Oregon" – James K. Polk, drawing attention to his stand on Texas annexation and the Oregon boundary question. Who is James K. Polk? suggesting that Polk was inexperienced and unqualified. Hurrah! Hurrah! The Country's Risin', for Henry Clay and Frelinghuysen! – Whigs Henry Clay and running mate Theodore Frelinghuysen.

1848 "For President of the People" – Zachary Taylor "The Sub Treasury and the Tariff of '46" – Lewis Cass "Resolved, That we inscribe on our banner, FREE SOIL, FREE SPEECH, FREE LABOR, AND FREE MEN, and under it we will fight on, and fight ever, until a triumphant victory shall reward our exertions." Free Soil Party in 1848.Donald Bruce Johnson and Kirk H. Porter, eds. National Party Platforms, 1840–1964 (University of Illinois Press, 1966),pp.13–14

1852 "We Polked you in '44, We shall Pierce you in '52" – 1852 U.S. presidential campaign slogan of Franklin Pierce; the '44 referred to the 1844 election of James K. Polk as president. "The Hero of many battles." – Winfield Scott "First in war, first in peace" – Winfield Scott

1856 "Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan of John Fremont "Fremont and freedom" – John Fremont "We'll Buck 'em in '56" – James Buchanan, playing on "Old Buck", the nickname associated with his last name. "We Po'ked 'em in '44, we Pierced 'em in '52, and we'll Buck 'em in '56". See campaign ribbon witbh gthis slogan

1860 "Vote yourself a farm and horses" – Abraham Lincoln, referring to Republican support for a law granting homesteads on the American frontier areas of the West. "The Union must and shall be preserved!" – Abraham Lincoln "Protection to American industry" – Abraham Lincoln "True to the Union and the Constitution to the last." – Stephen A. Douglas "The champion of popular sovereignty." – Stephen A. Douglas "The Union now and forever" – Stephen A. Douglas The Union and the Constitution" – John Bell (Also "John Bell and the Constitution", and "The Union, the Constitution, and the enforcement of the laws.")

1864

"'Don't swap horses in the middle of the stream.'" - slogan of Abraham Lincoln's National Union Party during the 1864 presidential election, arguing in favor of his reelection while temporarily dropping the "Republican Party" name in order to attract War Democrats. The slogan has since been adopted by various incumbents during times of crisis, most famously by Franklin D. Roosevelt in the 1944 wartime presidential election and by George W. Bush in the 2004 presidential election during the war on terror.

"Union, liberty, peace" – Abraham Lincoln "For Union and Constitution" – Abraham Lincoln (Also "The Union and the Constitution") "An honorable, permanent and happy peace." – George B. McClellan

1868 "Let Us Have Peace" – 1868 presidential campaign slogan of Ulysses S. Grant "Vote as You Shot" – 1868 presidential campaign slogan of Ulysses S. Grant "Peace, Union, and constitutional government." – Horatio Seymour

1872 "Grant Us Another Term" – Ulysses S. Grant Turn the Rascals Out – 1872 Horace Greeley slogan against Grantism. Universal amnesty, Liberty, equality and fraternity, Impartial suffrage – Greeley slogan showing support for reconciling with white ex-Confederates. Schnapper, Grand Old Party (1955) p. 127.

1876 "Tilden and Reform" – Samuel Tilden, the Democratic candidate "Honest Sam Tilden" – Samuel Tilden "Tilden or Blood!" – 1877 slogan of Tilden supporters during post-election controversy that led to the Compromise of 1877 "Hayes the true and Wheeler too" – Slogan and campaign song title for Rutherford B. Hayes and William A. Wheeler, with song adapted from 1840s "Tippecanoe and Tyler too". "The boys in blue vote for Hayes and Wheeler" – Hayes' appeal to fellow Union Army veterans.

1884 "Rum, Romanism and Rebellion" a local clergyman introduced Republican candidate Blaine with this remark, which insulted German drinkers, Catholics, and Southerners, respectively. The Democrats eagerly seized on this slogan to hold those Democratic factions in line and thereby won the election.Mark Wahlgren Summers, Rum, Romanism, and Rebellion: The Making of a President, 1884 (University of North Carolina Press, 2000) p. 296.

Ma, Ma, where's my Pa? – Used by Republicans against Grover Cleveland. The slogan referred to the allegation that Cleveland had fathered an illegitimate child. When Cleveland was elected, his Democratic supporters added "Gone to the White House, Ha, Ha, Ha!".Beryl Frank, The Pictorial history of the Democratic Party (1980) pp.67–68

"Burn this letter!" – Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from Blaine correspondence that became public. "Blaine, Blaine, James G. Blaine! The continental liar from the state of Maine!" – Cleveland campaign attack on Blaine's reputation for corruption in office.

1888 "Rejuvenated Republicanism" – Benjamin Harrison "Grandfather's hat fits Ben!" – Benjamin Harrison, referring to his grandfather, William Henry Harrison "Tippecanoe and Morton too" – Slogan and campaign song title for Benjamin Harrison and Levi P. Morton, with song adapted from 1840s "Tippecanoe and Tyler too". "Unnecessary taxation oppresses industry." – Grover Cleveland "Reduce the tariff on necessaries of life." – Grover Cleveland

1892 "Our choice: Cleve and Steve." – Grover Cleveland and Adlai Stevenson "Tariff Reform" – Grover Cleveland "No Force Bill." – Grover Cleveland (To which southern Democrats appended "No Negro Domination "Protection-Reciprocity-Honest Money." – Benjamin Harrison

1896 "Patriotism, Protection, and Prosperity" – William McKinley "No Cross of Gold, No Crown of Thorns." – William Jennings Bryan

1900–1996

1900 "Four more years of the full dinner pail" – William McKinley "Let Well Enough Alone" – William McKinley

1904 "A Square Deal All Around" – Theodore Roosevelt

"To Assure Continued Prosperity" – Theodore Roosevelt "National Unity. Prosperity. Advancement. " – Theodore Roosevelt

1908

"Vote for Taft now, you can vote for Bryan any time" – William Howard Taft. The slogan referred to Bryan's two previous failed presidential bids in 1896 and 1900 "Facing the Future" – William Jennings Bryan "Shall the People Rule" – William Jennings Bryan

1912 "It is nothing but fair to leave Taft in the chair" – William Howard Taft "I am for Wilson and an 8 Hour Day" – Woodrow Wilson New Nationalism the program announced by Roosevelt in 1910 and expanded in 1912.Robert S. La Forte, "Theodore Roosevelt's Osawatomie Speech," Kansas History 33#2 (1966). pp.187-200 online

We stand at Armageddon and we battle for the Lord, Roosevelt accepting the nomination of his crusading new party on June 17, 1912. Jay, ed, Oxford Dictionary (1996) p. 311.

1916 "America First and America Efficient" – Charles Evans Hughes "He has kept us out of war." – Woodrow Wilson 1916 U.S. presidential campaign slogan "He proved the pen mightier than the sword." – Woodrow Wilson 1916 U.S. presidential campaign slogan "War in Europe – Peace in America – God Bless Wilson" – Woodrow Wilson 1916 U.S. presidential campaign slogan

1920 "Return to normalcy" – 1920 U.S. presidential campaign theme of Warren G. Harding, referring to returning to normal times following World War I. "America First" 1920 US presidential campaign theme of Warren G. Harding, tapping into isolationist and anti-immigrant sentiment after World War I. "Peace. Progress. Prosperity." – James M. Cox "From Atlanta Prison to the White House, 1920." Eugene V. Debs, in reference to his imprisonment under the Sedition Act during World War I

1924 "Keep Cool and Keep Coolidge" – The 1924 presidential campaign slogan of Calvin Coolidge. "Honest Days With Davis" – John W. Davis (Usually used in conjunction with an illustration of Teapot Rock to highlight the Teapot Dome scandal.)

1928 "Who but Hoover?" – 1928 U.S. presidential campaign slogan of Herbert Hoover.Gallery 5: The Logical Candidate , The Hoover Library & Museum. "A chicken in every pot and a car in every garage" – Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of Herbert Hoover.A Chicken for Every Pot, U.S. government archive. "Honest. Able. Fearless." – Al Smith "All for 'Al' and 'Al' for All." – Al Smith "Make your wet dreams come true." – Al Smith, referring to his stand in favor of repealing Prohibition.

1932 "Happy Days Are Here Again" – 1932 slogan by Democratic presidential candidate Franklin D. Roosevelt. "We are turning the corner" – 1932 campaign slogan in the depths of the Great Depression by Republican president Herbert Hoover.

1936 "Defeat the New Deal and Its Reckless Spending" – 1936 U.S. presidential campaign slogan of Alfred M. Landon "Let's Get Another Deck" – 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a card game metaphor to answer the "new deal" cards metaphor of Franklin D. Roosevelt