WITS is a commercial radio station in Sebring, Florida, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market."Arbitron Ratings for Sebring Market". Radio and Records. 29 May 2007.
On January 1, 2022, WITS flipped to classic hits and adopting the "Highlands 104.3", utilizing the FM translator in its branding.
Translators In addition to the main station, WITS is relayed by an FM translator.
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