Formula One sponsorship liveries have been used since the season. Before the arrival of sponsorship liveries in 1968, the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered by teams Rob Walker, Brabham, and McLaren) were British racing green. Major sponsors such as BP, Shell, and Firestone had pulled out of the sport ahead of this season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship.
Team Gunston became the first Formula One team to implement sponsorship brands as a livery on their Brabham car, which privately entered for John Love in orange, brown and gold colours of Gunston cigarettes in the first race of the 1968 season, the 1968 South African Grand Prix, on 1 January, 1968. In the next race, the 1968 Spanish Grand Prix, Team Lotus, initially using British racing green, became the first works team to follow this example, with Graham Hill's Lotus 49B entered in the red, gold and white colors of Imperial Tobacco's Gold Leaf brand. With rising costs in Formula One, sponsors became more important and thus liveries reflected the teams' sponsors.
Tobacco advertising was common in motorsport for decades; as bans spread throughout the world during the late 20th and early 21st century, teams began using an alternate livery which alluded to the tobacco sponsor. At historical events, cars are allowed to use the livery which was used when the car was actively competing.Appendix K to the International sporting code, section 2.1.10. Prior to 2022, special liveries were uncommon; excluding country-specific legislation that would require mandatory changes to specific sponsorship elements, most commonly tobacco and nicotine, very few one-off liveries were run in Formula One. The Jaguar team introduced their first one-off livery at the 2004 Monaco Grand Prix, beginning a trend of one-off liveries that continued until the early 2010's. Since then, special liveries were uncommonly seen on track. In 2021, a special livery introduced by McLaren for the Monaco Grand Prix required them to receive special dispensation from the FIA. Since then, the amount of special liveries run by teams on the grid have increased.
AGS Year Main colour(s) Additional colour(s) Main sponsor(s) Additional major sponsor(s) Notes1986WhiteNoneJolly Club, El Charro1987Red, WhiteEl CharroActo1988BlackOrangeTennenElf, Bouygues, Facom, Tennen, F.A.T. International1989WhiteFaureCamel, Goodyear, LM1990WhiteTed LapidusGoodyear1991White, BlueRed, YellowPaolo FioreFilling, mmta, Goodyear, Bburago
Alfa Romeo Alfa Romeo was a Formula One constructor between 1950 and 1951, and again between 1979 and 1985. In 1950–1951 and 1979, the team used the rosso corsa (racing red) national color of Italy. In 1980, they switched to a livery sponsored by Philip Morris's Marlboro cigarette brand. In 1984, the Italian clothing brand Benetton took over Alfa Romeo's livery sponsorship, which they held until the withdrawal of Alfa Romeo from Formula One at the end of 1985. Alfa Romeo returned as a constructor from 2019 to 2023 with the rebranding of Sauber.
YearMain colour(s)Additional colour(s)Main sponsor(s)Additional major sponsor(s)Non-tobacco liveries1979Rosso corsaWhiteAgip, Magneti Marelli1980–1983Red, White, BlackMarlboroChampion, Facom, Michelin, Nordica, Agip, Koni, Magneti MarelliMarlboro logo replaced with a barcode at certain races, due to tobacco or alcohol sponsorship bans.1984–1985Green, RedBenetton GroupChampion, OZ Wheels, Ferodo, Agip, Goodyear, Brembo, Koni, Speedline, Magneti Marelli2019WhiteRed, BlueAlfa RomeoShell, Singha, Axitea, Carrera, Iveco, Richard Mille, Magneti Marelli, Pirelli, Claro, Adler-Pelzer, Hewlett Packard Enterprise, Betsafe, Little Mole, Singapore Airlines, Sparco, and Huski ChocolateAt the Chinese Grand Prix, an image of the 158 that Giuseppe Farina won the first world championship race was placed on the sidepods2020White, RedAlfa Romeo, PKN OrlenSingha, Axitea, Carrera, Richard Mille, Magneti Marelli, Pirelli, Additive Industries, Huski Chocolate, Sauber Engineering, Sparco, Hewlett Packard Enterprise, Adler Pelzer Group, Globe Air, Ivy Oxford, AB Dynamics2021Sauber Engineering, Singha, Carrera, Magneti Marelli, Pirelli, Zadara, Eighty One, Additive Industries, Iqoniq, Sparco, Adler Pelzer Group, AB Dynamics, Code ZeroIn Styria, Alfa Romeo used a special 111th anniversary livery. At the home race they have painted a car in Italian tricolor. At the final race in Abu Dhabi, the cars featured messages for their drivers who were both leaving the team at the end of the season; for example, Kimi Räikkönen's is "Dear Kimi, we will leave you alone now", a reference to his famous radio message during the 2012 Abu Dhabi Grand Prix.2022Red, WhiteBlackAccelleron, Additive Industries, Adler Pelzer Group, Singha, Zadara, Magneti Marelli, Pirelli, AMX, Camozzi, Sabelt, Puma, Rebellion, Web Eyewear, Hyland, DRF Bets, ZCGRed, BlackAlfa Romeo, Stake/KickSauber, Pirelli, Singha, WhistlePig, Magneti Marelli, Grupo Nossa, Everdome, Accelleron, AMX, Cielo, Curam Domi, Camozzi Group, CryptoDATA (Wispr), Rebellion, Web Eyewear, AximTrade, SenseTime, Seagate, Mascot Workwear, CODE-ZERO, Hyland, Corinthian Re, Ambrosial, Fix NetworkIn countries where advertisement of gambling and sports betting are banned, Stake's branding will be replaced by Kick. Alfa Romeo raced a revised Kick livery called the "disruptive livery" at the Belgian Grand Prix. The team raced a special livery for the Las Vegas Grand Prix featuring “a pattern of playing cards featuring Alfa Romeo's Quadrifoglio in gold and heart suit cards emblazoned with the number six – for the six years of the relationship between Sauber Motorsport and Alfa Romeo.
AlphaTauri Scuderia Toro Rosso was rebranded as Scuderia AlphaTauri in 2020 to promote Red Bull fashion brand AlphaTauri. Along with the rebrand, the team is no longer a junior team but a sister team to Red Bull Racing. The team was rebranded as RB in .
YearMain colour(s)Additional colour(s)Main sponsor(s)Additional major sponsor(s)Special liveries2020White, Navy BlueAlphaTauriHonda, Casio Edifice, Pirelli, RDS, My World, Moose, RandstadNavy BlueWhiteHonda, Casio Edifice, Pirelli, RDS, My World, FantomWhite, Navy BluePirelli, Epicor, HRC/Honda, Fantom, ICM, Flex-Box, Ravenol, Ziba Foods, Buzz, RapidAPI, LIF32023Navy Blue, WhiteRedAlphaTauri, PKN OrlenPirelli, Epicor, HRC/Honda, Flex-Box, Ravenol, RapidAPI, XMTrading, NEFT Vodka, GundamAlphaTauri raced a special livery inspired by the AlphaTauri x Brendan Monroe Las Vegas Capsule Collection for the final two races of the season.
Alpine Renault was rebranded as Alpine in 2021 to promote Groupe Renault brand Automobiles Alpine.
YearMain colour(s)Additional colour(s)Main sponsor(s)Additional major sponsor(s)Special liveriesBlueRed, WhiteAlpineRenault, MAPFRE, Castrol, BP, RCI Banque, GENII, Bell & Ross, Pirelli, Microsoft, DuPont, Hewlett-Packard, +GF+, EURODATACAR, Yahoo!, Le Coq Sportif, Plug PowerDuring the 2021 Saudi Arabian Grand Prix, Alpine ran a special livery to commemorate their 100th race with sponsor Castrol.–2023Pink, BlackAlpine, BWTRenault, MAPFRE (2022), Castrol, BP, RCI Banque (2022), GENII (2022), Bell & Ross (2022), Pirelli, Microsoft, DuPont (2022), EURODATACAR, Mandiant (2022), Binance, Yahoo!, data.ai (2022), ADA Cosmetics, Sprinklr, Plug Power, Kappa, Mobilize, Ecowatt (2023)Since the beginning of their partnership with BWT, pink-accented liveries have been used by Alpine in certain rounds of the season. Initially, they were used for the opening rounds of the 2022 and 2023 seasons, while the livery was used in the final three races of 2024 and at the 2025 Las Vegas Grand Prix. Following its partnership with Mercado Libre in 2025-2026, Alpine has run special liveries in the United States, Mexico, São Paulo, and Miami Grands Prix. Alpine also runs special liveries to commemorate sponsors such as Xbox and Ryan Reynolds.
Alpine runs rainbow flags on the car for races taking place on Pride Month. Alpine raced with black nose cones at the 2022 Italian Grand Prix to mourn the death of Elizabeth II. Alpine's final race with Renault engines, the 2025 Abu Dhabi Grand Prix, features a "Merci Viry" decal on the tub.2024BlackBlue, PinkRenault, Castrol, BP, Pirelli, Microsoft, Binance, Yahoo!, ADA Cosmetics, Sprinklr, Kappa, Mobilize, H. Moser & Cie, Business Solver, MNTN, INFINOX, Banco BRB, ApeCoin, JAAQ2025–BluePink, BlackPirelli, Microsoft (2025), Binance (2025), Sprinklr (2025), Castore, Mobilize, MNTN (2025), INFINOX (2025), ApeCoin (2025), JAAQ, Mercado Libre (2025–2026), EURODATACAR, Eni, ADA Cosmetics, MSC Cruises, Moser Watch, Business Solver, Modo Casino, Delphi Technologies, Banco BRB (2025), Trak Racer, Arctic Wolf Networks, eToro (2026), Avature (2026), Windhager (2026), Indramind (2026), Oakberry, Renault 5 Turbo 3E, Cato Networks (2026), Mission, Seal SQ (2026)
Andrea Moda YearMain colour(s)Additional colour(s)Main sponsor(s)Additional major sponsor(s)1992BlackYellowAndrea Moda, iGuzzini, EllesseIndustrie Regione Marche, teuco, Annabella, Urbis, Mase, Blue Box, Agip
Arrows Starting in the 1970s and going for decades until ending in mid-2002, Arrows, that was known as Footwork for a few years in the 1990s, had distinctive liveries, like the unusual Ruffles sponsorship in Footwork, an all-black car in the 1998 season, and an orange car in its final years.
YearMain colour(s)Additional colour(s)Main sponsor(s)Additional major sponsor(s)1978WhiteVarig (Brazilian Grand Prix only)GoldWarsteiner (South African Grand Prix onwards)FINA, Heuer, Scicon Micro Systems