The 5th Annual ASTRA Awards were presented on Monday 23 April 2007 at the Hordern Pavilion in Sydney.
Four new awards was added to the Marketing and Promotions category this year: Most Outstanding Creative Campaign Most Creative Off-air Promotion (For a Program, Series or Event) Most Outstanding Program Promotion Campaign Most Creative Use of Technology for a Consumer Application
Performers at the awards included Australian acts, Evermore, Sneaky Sound System, and Juke Kartel.
Marketing and Promotions Most Outstanding Consumer Campaign – Subscription Sales Winner: The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel Nominated: Reaching Mums with Kids and Twenty- Somethings - Austar Foxtel 'Nothing' Campaign - Foxtel Pricing and Packaging Campaign - Foxtel The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel
Most Outstanding Consumer Campaign – Subscriber Retention Winner: Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel Nominated: New Repackage Austar Digital - Austar Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel
Most Outstanding Creative Marketing Campaign Winner: UNKNOWN Nominated: Seven Deadly Sins - World Movies Foxtel iQ 'FREEZE' Campaign - Foxtel Gotta Love Your League - Fox Sports
Most Outstanding use of Subscription Television Medium for a Consumer Advertising Campaign Winner: Sony Dedicated Advertiser Location - Multi Channel Network/Starcom Nominated: Sony Dedicated Advertiser Location - Multi Channel Network/Starcom Toyota Dedicated Advertiser Location - Multi Channel Network/The Media Store SEEK Make Luck Happen Promotion - The Weather Channel
Most Creative On-Air Program Promotion Winner: Budgie Nation - MTV Nominated: Image Spot - FOX Classics An Aussie Goes Barmy - FOX8 Budgie Nation - MTV Project Runway - Arena 2006 French Open - Fox Sports
Most Creative Off-Air Program Promotion Winner: Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8 Nominated: Great BBQ Challenge - LifeStyle Food Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8 The Sci-Fi Channel Launch - Sci Fi Stupid Stupid Man - TV1
Most Outstanding Program Promotion Campaign Winner: Entourage – Arena Nominated: Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8 High School Musical - Disney Channel Budgie Nation - MTV Channel [V]: ARIA Awards - Channel [V] Entourage – Arena
Most Creative Use of Technology (for a consumer application) Winner: High School Musical Dance Off – Disney Channel Nominated: Eeeaster Frasier Interactive Marathon - TV1 High School Musical Dance Off - Disney Channel Sky News: Anytime, Anywhere - Sky News Supernova - UK.TV
Programming and Production
Talent Favourite International Personality or Actor (public vote) Winner Paul Snr. and Paul Jnr. Teutul (American Chopper) – Discovery Channel
Favourite Male Personality (public vote) Winner Steve Irwin – Animal Planet
Favourite Female Personality (public vote) Winner Antonia Kidman – W. Channel
Most Outstanding Performance by an Actor – Male Winner Dan Wyllie (Love My Way) – W. Channel
Most Outstanding Performance by an Actor – Female Winner Asher Keddie (Love My Way) – W. Channel
Most Outstanding Performance by a Presenter Winner David Speers (Agenda) – Sky News
Hall of Fame: Channel of The Year Hall of Fame - Channel of The Year Winner: Nickelodeon Nominated: FOX 8 Sky News Nickelodeon Fox Sports
References
External links - Official Website ASTRA - Australian Subscription Television and Radio Association