WWBR (100.9 FM) is a radio station broadcasting a country music format in Big Rapids, Michigan. It first began broadcasting in 1964 under the WBRN-FM call sign. Mornings with Etch is the Morning show host.
HD Radio This station's second HD Radio subchannel and an associated translator broadcast a classic rock format known as Rewind 99.1 until 2025, when Mentor Partners built WWRW (98.9 FM). The permit had been obtained in a swap with Smile FM, a regional contemporary Christian music network, for the translator, which moved to 95.1 MHz. Smile FM is broadcast on the HD2 subchannel of WWBR to feed this translator.
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