Gimmick is a novelty feature in marketing, magic/illusion, and psychology.

Gimmick may also refer to:

Gimmick (professional wrestling), a professional wrestling term Gimmick!, a 1992 video game developed by Sunsoft Gimmick! (manga), a 2005–2007 manga series Gimmicks, toy-like weapons in the 2002 video game, Tomato Adventure Gimmick capacitor, a capacitor made by twisting two insulated wires together Gimmick (album), a 1993 album by Barkmarket "Gimmick", a song by Gunna from the album Wunna Gimmick (film), a 2019 Kannada film See also Gimik, 1995-6 Filipino television show