Buzby was a yellow (later orange) talking cartoon bird, launched in 1976 as part of a marketing campaign by Post Office Telecommunications, which later became British Telecommunications (BT).Neil McKeown, Case Studies and Projects in Communication, Routledge, 1982, pp.51-6. .
Overview Buzby appeared in a series of television commercials with the catchphrase: "Make someone happy with a phone call".Victor Bignell, Joyce Fortune, Understanding Systems Failures, Manchester University Press, 1984, p. 166, . Buzby's voice was provided by Bernard Cribbins, and the character was animated by Charlie Jenkins of Trickfilm Studios, London.
The campaign spawned many marketing items, such as toys, badges, a comic strip in TV Comic, and books, and lasted until well into the 1980s. British Telecom produced and sold a "Buzby" wristwatch with Buzby perched on the second hand.
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