"Dig In" is a song by American singer-songwriter Lenny Kravitz, the lead single from his sixth studio album, Lenny (2001). It was released in September 2001. It was used in promos by the National Basketball Association for the 2002 NBA Playoffs,Brad Weinstein, Stranded, er, engrossed in the first round, SFGate.com, April 28, 2002 as well as the ending theme for the 2002 Japanese science fiction film Returner.
Reception In 2016, Carla Hay of AXS stated, "It’s got all the elements of a classic Kravitz rock song, including an addictive chorus and great rhythm. It’s hard to forget this song once you’ve heard it."
Chart performance "Dig In" is one of the most successful songs by Lenny Kravitz in the United States. In addition to its number 31 peak on the Billboard Hot 100 in December 2001, it peaked at number 13 on Billboard's Hot Modern Rock Tracks chart. In Europe, the single entered several charts, including those of Italy, Portugal, and Spain, reaching the top 10 in these regions.
Music video The music video was directed by Samuel Bayer, who also directed "Black Velveteen" for Kravitz. The video starts with a QVC-like program with a woman selling products such as expensive jewelry. Suddenly, there is a signal interference that leads to show Kravitz and his band performance at a floating base in the sea, while they are being surrounded by a helicopter. Much of the music video has special effects designed to make the video seem to have tracking issues.
Awards Kravitz was awarded the Grammy Award for Best Male Rock Vocal Performance at the 44th Annual Grammy Awards in 2002 for his performance on this song. It was his fourth consecutive win of this award.
Track listings UK and Australian CD single "Dig In" – 3:37 "Rosemary" – 5:34 "Can't Get You Off My Mind" (acoustic) – 4:37
European CD single "Dig In" – 3:37 "Can't Get You Off My Mind" (acoustic) – 4:37
Charts
Weekly charts Chart (2001–2002)PeakpositionCanada (BDS)10Portugal (AFP)6
Year-end charts Chart (2001)PositionCanada Radio (Nielsen BDS)58US Adult Top 40 (Billboard)81US Modern Rock Tracks (Billboard)69
Chart (2002)PositionCanada Radio (Nielsen BDS)85US Adult Top 40 (Billboard)26US Mainstream Top 40 (Billboard)85US Triple-A (Billboard)32
Release history RegionDateFormat(s)Label(s)United StatesSeptember 10, 2001Triple A radioVirginSeptember 11, 2001AustraliaNovember 12, 2001CDJapanNovember 21, 2001United KingdomNovember 26, 2001 Misprinted as November 19 on source.
References