The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The current President is Jane Green.
The BPC was established in 2004, twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools.
Members
Founding members The following organisations are founding members of the BPC:
Ipsos (formerly Ipsos MORI) ORB International Savanta (formerly ComRes) Verian (formerly Kantar Public, originally TNS/System 3) Walnut Unlimited (formerly ICM Research) YouGov
NOP (now GfK) was a founding member, but is no longer a member as of 2018.
Populus (now Yonder Consulting) applied to be a founding member and the Yonder Consulting website claims that it was (e.g.), but its name was omitted from the BPC press release listing of founding members.
Other members The following organisations are non-founding members of the BPC: 3Gem Adam Smith Insights Blue State BMG Research Bradshaw Advisory Censuswide Convergent Opinion Deltapoll Electoral Calculus Find Out Now Focaldata Freshwater Strategy Good Growth Foundation JL Partners LucidTalk Merlin Strategy More in Common Mortar Research Norstat (formerly Panelbase) Obsurvant Omnisis / We Think OnePoll Opinium Prolific Public First Shared Voice Stack Data Strategy Strand Partners Survation Techne UK Trajectory Partnership Whitestone Insight Yonder Consulting (formerly Populus)
See also Evaluation Quantitative research Psephology Social research Statistics Statistical survey Voodoo poll Elections in the United Kingdom Politics of the United Kingdom Market Research Society
Notes
References
External links Official website