Die Son (Afrikaans: "The Sun") is a mixed Afrikaans-language South African tabloid reporting sensational news essentially after the model of British tabloids. It is the South African newspaper with the largest increase in readership in recent years. In the Western Cape province, it appears as a daily; in other provinces, it is a weekly paper. The editorial seat is in Cape Town.
The publishing house Naspers began to publish Die Son in 2003, after the large success of the English-language tabloid The Daily Sun in Western Cape, first under the title Kaapse Son ("Cape Sun"). The sales figures rose so rapidly that they decided in the same year to expand the sales to the whole of South Africa. In the first half-year (2005) the print run of the daily paper was estimated at 50 000; that on Fridays for the whole of South Africa averaged 220 000 copies. The other Afrikaans-language dailies (also from Naspers), like Die Burger, did not suffer from the dramatic growth of Die Son.
The English-language edition and the mixed Afrikaans edition share most of the content (both news and advertisement), except minor differences such as that the English does not have the Page 3 girl feature.
Distribution areas +Distribution 2019 Eastern Cape Free State Gauteng Kwa-Zulu Natal Limpopo Mpumalanga North West Northern Cape Y Western Cape Y
Distribution figures +CirculationAudit Bureau of Circulations (S.A) Net Sales Jan – Mar 2015 82 579 Jan – Mar 2014 84 870 Oct – Dec 2012 96 598 Jul – Sep 2012 94 610 Apr – Jun 2012 100 331 Jan – Mar 2012 104 696
Readership figures +Estimated ReadershipSAARF AMPS (Previous Presentations)SAARF AMPS (Industry Presentations) AIR Jan – Dec 2012 1 102 000 Jul 2011 – Jun 2012 1 058 000
See also List of newspapers in South Africa Daily Voice, a similar newspaper, also based in Cape Town
References
External links Die Son Website SAARF Website