Scanlation (also scanslation) is the fan-made scanning, translation, and editing of comics from one language into another. Scanlation is done as an amateur work performed by groups and is nearly always done without express permission from the copyright holder. The word "scanlation" is a portmanteau of the words scan and translation. The term is mainly used for Japanese manga, although it also exists for other languages, such as Korean manhwa and Chinese manhua. Scanlations may be viewed at websites or as sets of image files downloaded via the Internet.
History
Frederik Schodt describes having "dreamed of [manga translation] as far back as 1970 or 1971". Subsequently, Schodt, Jared Cook, Shinji Sakamoto, and Midori Ueda formed a group named Dadakai. Schodt referred to Dadakai as "really the beginning of manga translation", however described these efforts as "way too early" because they could not get anything published. One of the manga Dadakai licensed was Osamu Tezuka's manga titled Phoenix, and the translation was later published by Viz Media from 2002 to 2008. The Amateur Press Association (APA) was the first formally organized form of manga scanlation. Their major period of activity occurred during the late 1970s through the early 1990s. Scanlation groups began forming in Europe before the United States, translating into their respective languages, the largest of which was the French.
Parallel to the increasing growth of the Internet in the late 1990s, people increasingly began to translate manga scripts, soon after which groups began editing those translated scripts onto manga scans. Initially, scanlations were distributed using mail, CDs, and emails within anime clubs. By 1998, many free hosting services such as GeoCities and Angelfire hosted scanlations, and eventually scanlators congregated to form an IRC channel named #mangascans. In 2000, organized scanlation groups began to emerge. The majority of scanlation groups seemed to uphold an unspoken agreement between them and manga publishers; that when a series is officially licensed, scanlators are expected to police themselves. For instance, when Viz licensed three of the most popular series that Toriyama's World was scanlating, the website took their scanlations offline. To help kickstart the initial publication of Shounen Jump, Viz Media partnered with several scanlation groups including Toriyama's World to promote the magazine and subsequently received a cut of the revenue through Viz's affiliate program.
Process Scanlation is usually done by a group of fans who collaborate through the internet. Many scanlators actively communicate with each other, even with those of other groups, some even belonging to several groups at once; others choose to avoid communication completely. One former scanlator, by the pseudonym Stephen, noted that scanlators often fall into three types of cliques: those who belong to prestigious 'old guard' groups that have been active for several years, to newer groups that established themselves through hard work, or to fringe groups that attempt to undercut other groups attempting to best them via larger download count. Much stigma exists between the old and new. Stephen stated that Old Guard consider newer groups as "trend- or fame-whores" and thus choose to work on series that have more cultural or artistic significance whereas newer groups consider the Old Guard bitter losers who are no longer popular and tend to work on the more popular titles. Many groups have their own webpage as well as an IRC channel or a Discord server. These platforms are an important part of the community aspect, as they allow for real-time interaction between the group staff and the target audience as well as allowing the groups to recruit new staff.
Much like their earlier predecessors, the anime fansub community, scanlators tend to organize into groups and divide the labor amongst themselves. The first step in scanlation is to obtain the "raws" or the original content in print form, then to scan and send the images to the translator and the cleaner. The translator reads original text from the raws and translates into the desired language of release, then sends the translated text to a proof-reader to check for accuracy. The cleaner removes the original text, corrects blemishes that arose from scanning, adjusts brightness and contrast levels so that the finished product looks like officially published volumes, etc. The process of cleaning may also include the removal of text directly over artwork and results in blank spots interrupting the artwork. Depending on the scanlation group, these spots may be left as is or the artwork will be redrawn (usually performed by the cleaner as well). The typesetter then takes the translated text and places it into the 'cleaned' raw, making the translated texts fit in the dialogue boxes and selecting appropriate fonts for effect such as emphasis. Finally the translated, typeset manga is sent to the scanlation group's quality controller who copyedits the final product before releasing it to the websites that it will be viewed or downloaded from.
Scanlators often use digital photo and illustration editing software such as Adobe Photoshop (or less commonly, Clip Studio Paint) to clean, redraw, and typeset the scanlations.
Scanlation groups primarily make their releases available through their own sites or shared sites like MangaDex. The vast amount of manga released and multitude of scanlation groups – each with their own individual sites and methods of distribution, sometimes even competing scanlations of the same manga – gave rise to sites such as MangaUpdates that specialize in tracking and linking these releases. Jake T. Forbes, a manga editor and columnist, stated at a Comic-Con 2010 panel that scanlation aggregator sites that offer many different titles all in one place have recently become part of the distribution process.
Motivations and ethics While early official translations of manga focused on localizing the manga to an Anglophone culture, scanlations retained the cultural differences, for example, leaving in forms of address, romanizing sound effects and onomatopoeia instead of translating them, and providing the manga unflipped. This minimalist approach to translation has been referred to as "enculturation". Sound effects can also be left untranslated in scanlations, creating an evocative Japanese atmosphere. The reader can often infer the meaning of the sound effects from the context or lettering choices.
Fans are often quite unhappy with the translation industry for various reasons. Patrick Macias, a columnist for The Japan Times Weekly described fans "addicted to page-turning narratives" as impatient with the "agonizingly" slow pace at which official translations are released. Douglass, Huber and Manovich say that enthusiasm by fans about a particular series, coupled with delays in official translations led to the formation of scanlation groups. Scanlators say that they scanlate to promote the series or the author in their own language, but Hope Donovan suggests that the scanlator's goal is more along the lines of "self-promotion", and argues that it is prestigious for a scanlator to have many fans.
As many titles do not get licensed in most countries, or licensed in any foreign country, scanlation groups allow a much wider audience access to the content. The owner of the now defunct manga-hosting site Ignition-One, Johnathan, stated that "The entire reason I joined the scanlations community is to promote manga that I was interested in and, coincidentally, that no one else would translate." Also this practice is common for some manga discontinued due to lack of popularity or sales in the target region.
In other cases, scanlation groups are formed to get around perceived or actual censorship in the official translation or in the decision to obtain the series license. "Caterpillar" of former Caterpillar's Nest scanlation group, in reference to erotic content that his group released, stated that "I started doing scanlations because I wanted to read certain manga and I knew they didn't stand a snowflake's chance in hell of ever getting an official English translation." In the yaoi fandom, commercially published explicit titles are often restricted to readers aged 18 or above, and there is a tendency for booksellers to stock BL, but also insist that more of it is shrink-wrapped and labeled for adult readers.Pagliassotti, Dru (November 2008) 'Reading Boys' Love in the West' Particip@tions Volume 5, Issue 2 Special Edition Andrea Wood has suggested that teenage yaoi fans seek out more explicit titles using scanlations.Wood, Andrea. (Spring 2006). "Straight" Women, Queer Texts: Boy-Love Manga and the Rise of a Global Counterpublic. WSQ: Women's Studies Quarterly, 34 (1/2), pp. 394-414.
The quality of commercial offerings is a common complaint. Localization is also a common complaint among supporters of scanlations. Commercial releases often have titles, names, puns, and cultural references changed to make more sense to their target audience. The act of horizontally 'flipping' the pages of commercial releases has also received criticism from fans of manga. The reason for this change is that manga panels are arranged from right to left, while the panels in Western comics are arranged from left to right. However, due to large-scale fan complaints that this 'flipping' has changed the finished product from the original (e.g. A flipped manga image will keep the speech translations legible, while any graphics such as the wording on clothes or buildings will be reversed and confusing), this practice has largely diminished.
The cost and speed of commercial releases remains an issue with some fans. Imported comics from the original countries' markets sometimes cost less than the commercially released version, despite the high cost of shipping. Despite weekly or monthly serialized releases in the country of origin, translated editions often take longer to release due to the necessity of translating and repackaging the product before release.
A more recent phenomenon amongst scanlation readers is the emergence of ereaders. Users may read scanlations on devices such as the Amazon Kindle. Since most scanlations are distributed as a series of images, many e-book readers already have the capability to read scanlations without additional software. Many manga have not been released in a digital format that is compatible with e-book readers, making piracy the only avenue for readers who wish to read on these devices.
Legal action
Scanlations are often viewed by fans as the only way to read comics that have not been licensed for release in their area. However, according to international copyright law, such as the Berne Convention, scanlations are illegal..O'Reilly, D & Kerrigan, F. Marketing the Arts: A Fresh Approach . Routledge, 2010. p. 221
According to a 2009 study conducted by Lee Hye-Kyung of the University of London with Japanese manga publishers, those publishers generally stated that they considered scanlation "an overseas phenomenon", and no "coordinated action" had taken place against scanlation. Lee stated that a possible explanation for some of the lack of legal action is that scanlation groups always make sure to buy an original copy of the work and generally stop scanlating should the work become licensed.