Cable Video Store (CVS), was a pay-per-view (PPV) service that was launched on October 1, 1986 by American Cablesystems. General Instrument developed the specialized set-top box that was used to deliver the service, called The Jerrold system.Jeremy Rosenberg - Cable Video Store history (Archive) Mark Graff, Founder and President of Graff Pay-Per-View, later purchased CVS.Mark Graff, LinkedIn Retrieved July 10, 2025. Cable Video Store consisted of one channel which carried first run movies and specials (however, it did not carry major sporting events, such as boxing) on a PPV basis. They also offered low cost programs to buy along with the standard PPV fare.
CVS went off the air in May 1997 as the result of other pay-per-view services such as Viewer's Choice (now known as In Demand) and Request TV that provided multi-channels of PPV and the launching of Video on Demand on many cable systems.
See also Request TV In Demand (formerly known in the US as Viewer's Choice) List of United States pay television channels
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