Paddle Pop is a brand of ice confection products originally created by Streets, which is owned by The Magnum Ice Cream Company. It is sold in Australia, New Zealand, and a few other countries. It is held for eating by a wooden stick which protrudes at the base. The brand has a mascot known as the Paddle Pop Lion, or Max, who appears on the product wrapper.
Paddle Pops have been very popular since their launch by Streets in 1953, and the name has become one of the best known brands in Australia. It is Streets Icecream's biggest volume item with 70 million annual turnover.
History Launched to the public in 1953,lovemarks entry on paddle pops the brand had a 50-year anniversary in 2004 at which point it was one of the best known brands in Australia. The wooden stick holding the confection is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsicle stickkidsdomain Paddle Pop stick art or craft stick).
In 1960, the brand's mascot was introduced, the Paddle Pop lion.
In 1999, Paddle Pop was launched in Malaysia and Indonesia with a promotion that featured a thermochromic glow-in-the-dark plastic stick.
In 2005, there was a spin-off product which was the Paddle Pop flavour in a dairy snack form.Paddle Pops in dairy snack format Paddle Pops is now available in 20 countries,Paddle Pops available in 20 countries although other countries may sell them under different brands from Streets' Heartbrand sister companies, Wall's and HB Ice Cream.
Paddle Pop Adventures, a Thai animated series, had its first release in late 2005. There are 12 movies for this series, as well as two other animations. Each part was originally released in separate episodes, but was condensed into dubbed movies for Australian audiences.
Streets came to media attention in 2010 when they reduced the size of the Paddle Pop by 15%. Streets claimed that this was to make them healthier but others attribute it to food inflation.
The Beach Hotel in Seaford, Adelaide, is known for creating unique cocktails. One of their products is the 'Rainbow Paddle Pop Martini'.There’s a legit Rainbow Paddle Pop Frozen Martini and it looks epic
Varieties Paddle Pop ice creams and ice blocks are available in box packs, in ice cream buckets, cups, and commonly in singular form inside freezer displays in stores.
Ice creams Chocolate - First flavour and only one available for 1953 and 1954. Coconut - 1955 Orange - 1957 Pineapple - 1957 Apple-Lime - 1957 Fruit Salad - 1960 Vanilla - 1960 Lime - 1962 Raspberry - 1962 Caramel - 1963 Buccaneer - 1966 (liquorice) Strawberry - 1960s Butterscotch - 1970 Spearmint - 1970 Bubble Gum - 1974 (all pink) Bubble Gum - 1979 (pink over white) Banana - 1970s Mint Choc - 1984 (all green outside) Choc Dip Vanilla - 1984 Choc Toff - 1984 Bubble Gum - 1984 (purple dip top half over pink [bottom half]) Banana Split - 1988 Rainbow - 1988 Toffee Apple - 1990 Mint Choc - 1990 (Choc dip top 2/3 over green) Blue Bubble Gum - 1991 Strawberry-Choc - 1992 Caramel Choc - 1993 Choc Malt - 1994 Caramel Tracks - 1994 Double Bubblegum - 1995 Choc Mint Print - 1996 Honey Malt Choc - 1998 Banana Split - 1999 Mud Puddle - 1999 Paw Prints - 2002, Vanilla, Caramel (shaped like a lion paw print) Bionic Bubble Gum - 2002 Flaky Choc Caramel - 2004 Solar Flare - 2004 Moo - 2008 Gooey Toffee Apple - 2012 Caramel Choc Dip - 2017 (Blast from the Past) Bionic Bubble Gum - 2017 (Blast from the Past) Vanilla - 2017 (Blast from the Past) Choc Mint Paw Print - 2018 (Blast from the Past) Caramel Choc - 2019 (Blast from the Past) Strawberry Milkshake - 2020 Koala Choc Caramel - 2020 (brown and cream koala face shape) Choc Banana - 2025
Indonesia exclusive Choco Magma (chocolate milk) Choco Lava (chocolate with creamy sauce) Fruit Slice Milk Melon Mochi Choco Vanilla
Ice blocks Lemonade Twirly Pop Icy Twist Cyclone Tubes Tubes Minis Tornado Grape Big Yakoo Paddle Pop Spider-Man StrawberryPaddle Pop Australia Dragon Popper Icy Blast Off - Lemonade & Raspberry Paddle Pop "Icy Blast Off" MinionsStreetsicecream New Zealand Paddle Pop search Twister Mermaid Paddle Pop Doraemon Cola Blast Fun Orange Fruit Pop Banana Boat (also sold as Street's Monkey Banana) Trico (strawberry soursop and guava flavoured, Indonesia exclusive) Ocean Freeze (not available in Australia) Dino Freeze (not available in Australia) Lemon Blast (Indonesia exclusive)
Other Chocolate Frozen Thick Shake Shaky Shake Jiggly Jelly Bubble Gum Chocolate Flavoured Frozen Dessert Apple Grape Blast (jelly) Mini fruits (orange mango & passion pine) Mini milks (strawberry, chocolate) Marshmallow Twister (Indonesia exclusive)
In popular culture In 2009 Australian rules football team Brisbane Lions changed the traditional "Fitzroy" lion design on their guernsey to one which was criticised for a "cartoonish" resemblance to the Paddle Pop lion; the club returned to the previous design in 2015.
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