WHFM (95.3 FM) is a classic rock radio station licensed to Southampton, New York, and serving eastern Long Island. It is owned by Cox Radio and simulcasts 102.3 WBAB.

History The station began broadcasting as WWRJ on October 28, 1971, airing a beautiful music format.1973 Broadcasting Yearbook, Broadcasting, 1973. p. B-139. Retrieved September 15, 2020.Herbeck, Ray, Jr. "Vox Jox", Billboard. August 26, 1978. p. 42. Retrieved September 15, 2020.History Cards for WHFM, fcc.gov. Retrieved September 15, 2020. In 1979, it was sold to Beach Broadcasting for $700,000. In March 1979, its call sign was changed to WSBH, and it began airing an adult contemporary format.Broadcasting Yearbook 1980, Broadcasting, 1980. p. C-159. Retrieved September 15, 2020.Hall, Doug. "Vox Jox", Billboard. March 24, 1979. p. 30. Retrieved September 15, 2020. In 1985, the station was sold to a subsidiary of Faircom Inc. for $2,150,000."Changing Hands", Broadcasting. February 25, 1985. p. 76. Retrieved September 16, 2020. In 1987, its call sign was changed to WHFM.Call Sign History, fcc.gov. Retrieved September 15, 2020. In June 1992, WHFM adopted a rock format, simulcasting WBAB."Format Changes", The M Street Journal. Vol. 9, No. 24. June 17, 1992. p. 1. Retrieved September 15, 2020. In 1994, the station was sold to Liberty Broadcasting for $1,850,000."Changing Hands", Broadcasting & Cable. February 7, 1994. p. 44. Retrieved September 16, 2020. In 1998, it was sold to Cox Radio.Brown, Sara. "Capstar selling 14 stations", Broadcasting & Cable. March 30, 1998. p. 12. Retrieved September 16, 2020.

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