Armstrong's Theatre of Today is a news and romantic drama radio program which was broadcast at noon on Saturdays by CBS Radio from October 4, 1941, to May 22, 1954. The 30-minute series was sponsored by the Armstrong Cork Company (Armstrong Quaker Rugs and Linoleum) and Cream of Wheat (1953–54).

The announcers were Bob Sherry, George Bryan and Tom Shirley. The program opened with Bryan reporting the news, followed by Hollywood film actors in original dramas. Ira Avery and Al Ward directed with Avery producing. James Rinaldi provided the special effects. Commercials were read by the Armstrong Quaker Girl (Elizabeth Reller, Julie Conway).Terrace, Vincent (1999). Radio Programs, 1924-1984: A Catalog of More Than 1800 Shows. McFarland & Company, Inc. . P. 27.

Harold Levey was the musical director.

Featured actors included Joan Alexander,Haller, Marie (July 1953). "Vacations Are More Fun Than Anything". Radio-TV Mirror. p. 51. Retrieved January 6, 2025. Sandy Becker,Ball, Elizabeth (June 1953). "The Happy Beckers—And How They Live". Radio-TV Mirror. p. 42. Retrieved January 6, 2025. Ralph Bellamy, Jeanne Cagney"Followup Comment". Variety. December 22, 1943. p. 38. Retrieved January 6, 2025. Madeleine Carroll, Cathleen Cordell"Radio Highlights". The Tampa Times. December 15, 1950. p. 22. Retrieved January 6, 2025. Kenny Delmar, Ellen Drew,"From the Production Centres: In New York City ...". Variety. February 25, 1942. p. 30. Retrieved January 6, 2025. Madge Evans, Geraldine Fitzgerald,Hilton, Chuck (December 8, 1944). "On the Beam". Globe-Gazette. p. 2. Retrieved January 6, 2025. Helen Hayes, Vinton Hayworth, Edward Everett Horton, Teri Keane, John Larkin Francis Lederer,Doran, Dorothy (March 17, 1944). "Around the Dial: Sugden Conducts Service Band; Ether Notes". The Akron Beacon Journal p. 8. Retrieved January 6, 2025. Grace Matthews,Haller, Marie (February 1953). "Grace Matthews' Road of Life". Radio-TV Mirror. p. . Retrieved January 6, 2025. Karen Morley, Pat O'Brien,"From the Production Centres: In New York City". Variety. October 7, 1942. p. 28. Retrieved January 6, 2025. Vincent Price,"Are Ya Listenin?; Theater Time". Mason City Globe-Gazette. March 13, 1942. p. 2. Retrieved January 6, 2025. Bill Quinn,Eye, Glen G.; Lane, Willard R. (1956). The New Teacher Comes to School New York: Harper & Brothers. p. 275. . Rosalind Russell, Marian Shockley,"New Voice". The Press of Atlantic City. p. 12. Retrieved January 6, 2025. Franchot Tone, Mary K. Wells,"At Lakewood: Mary K. Wells". Kennebec Journal. p. 10. Retrieved January 6, 2025. and Bill Zuckert.

Stars over Hollywood, another anthology program, also began in 1941, and when Armstrong began it immediately followed Stars on the air. That combination "gave CBS the edge in the Saturday dramatic derby for thirteen years."Dunning, John. (1976). Tune in Yesterday: The Ultimate Encyclopedia of Old-Time Radio, 1925-1976. Prentice-Hall, Inc. . p. 39-40.

References

See also Armstrong World Industries