Bigfoot is an alleged human or ape-like cryptid in North America. Since the mid-20th century, Bigfoot has become increasingly relevant in popular culture and is the subject of film, television, advertising, music, literature and more.

Advertising "Bigfoot" and "Sasquatch" are pop culture terms that have been used in advertising across many different products and services

Jack Link's brand of beef jerky uses Bigfoot as a product mascot. The company also produces a series of commercials entitled "Messin' with Sasquatch". In the commercials, hikers play tricks on Bigfoot. The end of the commercials typically show the creature reacting angrily to the pranks, chasing, and sometimes attacking them. Game camera manufacturer the Bushnell Corporation, along with Field & Stream, launched a promotional contest over a photo taken in September 2007, by deer hunter Rick Jacobs of Pennsylvania on his game camera of what some believe could be a young Bigfoot. More skeptical viewers deemed it a bear. The companies offered a one million dollar reward for a verifiable photo of Bigfoot taken on a game camera. The food chain Red Robin ran a television commercial in which a hiker speaks the words "Red Robin" and hears a reply of "Yummm" from Bigfoot. The restaurant chain Boston Pizza used "Louie" the Bigfoot in a series of television commercials around 2007. Ultimately they decided to drop the character as a promotional gimmick. Kokanee Beer used a Bigfoot named "Mel" in a series of commercials pitting him against the "Kokanee Ranger" played by John Novak. In 2004, a Mel statue was built in Creston, British Columbia. The Columbia Brewery Company paid for half the construction costs. Carlsberg Beer used Bigfoot in two commercials. American comfort technology company Purple launched an internet ad on YouTube in November 2016 entitled, "Can Your Mattress Protector Stand up to Sasquatch?". It depicts a Bigfoot mother advertising the brand in a comedic style along with her husband and son. As of January 2022, this advertisement has over 128 million views. American Insurance company Progressive launched a commercial in March 2020 depicting fictional saleswoman Flo having a conversation with a Bigfoot named "Darryl" who is upset that people are so preoccupied with their outdoor recreational vehicles that no one wants to find him anymore. American personal care products company Dr. Squatch parodies the name "Sasquatch" in their brand and the creature is depicted in their logo. Sierra Nevada Brewing Company brews a barley wine-style ale called "Bigfoot". The U.S. Forest Service uses Bigfoot in comedic environmental protection campaigns. In the spring of 2020, fire safety officials in Oregon began a forest fire safety campaign called "Safer with Sasquatch". Among the various characters associated with Chuck E. Cheese's is a Bigfoot named Nigel. During the COVID-19 pandemic, Bigfoot was used as a symbol for numerous private and public social distancing campaigns. Veganuary launched an advertisement in December 2021 in which a Bigfoot, voiced by James Cromwell, plans to switch to a vegan diet in order to help prevent climate change. In a 2024 Booking.com Super Bowl LVIII commercial, Tina Fey appears as Bigfoot being groomed by Jack McBrayer.

Films Bigfoot is a popular film subject that has appeared in numerous genres including horror films, comedy films, animated films, documentary films and more.

Bigfoot as a primary subject Bigfoot (1970) The Geek (1971) The Legend of Boggy Creek (1972) Bigfoot Man or Beast (1972) Shriek of the Mutilated (1974) Sasqua (1975) The Mysterious Monsters (1976) Creature from Black Lake (1976) Snowbeast (1976) Sasquatch, the Legend of Bigfoot (1976) Manbeast, Myth Or Monster? (1978) Curse of Bigfoot (1978) The Capture of Bigfoot (1979) Revenge of Bigfoot (1979) Night of the Demon (1980) Boggy Creek II: And the Legend Continues (1985) Bigfoot (1987) Cry Wilderness (1987) Harry and the Hendersons (1987) Jacaranda Joe (1994) Drawing Flies (1996) Little Bigfoot (1997) Little Bigfoot 2: The Journey Home (1997) Sasquatch Hunters (1997), Ape Canyon (2002)Whatcom County The Untold (2002) Bigfootville (2002) They Call Him Sasquatch (2003) Sasquatch Hunters (2005) The Unknown (2005) Bigfoot (2006) Abominable (2006) Bigfoot (2006) Sasquatch Mountain (2006) The Legend of Sasquatch (2006) The Sasquatch Gang (2007) Not Your Typical Bigfoot Movie (2008) Bigfoot (2009) The Wild Man of the Navidad (2009) Boggy Creek (2009) Momo (2009) Letters from the Big Man (2011) The Erickson Project (2011) Bigfoot: The Lost Coast Tapes (2012) Bigfoot (2012) Willow Creek (2013) Feed the Gods (2014) Stomping Ground (2014) Hunting the Legend (2014) Exists (2014) The Legend of Grassman (2014) Bigfoot vs. D.B. Cooper (2014) Something in the Woods (2015) Valley of the Sasquatch (2015) Bigfoot vs. Zombies (2015) Bigfoot: The Movie (2015) Sassquatch: Return of the Queen (2015) The Sighting (2016) Gimme Head: the Tale of the Cuyahoga Valley Bigfoot (2016) The Bigfoot Project (2017) The Son of Bigfoot (2017) Big Legend (2018) The Man Who Killed Hitler and then The Bigfoot (2018) Missing Link (2019) Big Fur (2019) Bigfoot Family (2020) Bigfoot vs. the Illuminati (2020) Sasquatch (2021) Bigfoot vs Megalodon (2021) Sasquatch Sunset (2024)

Appearance or reference Close Encounters of the Third Kind (1977) – a character references a Bigfoot sighting. A Goofy Movie (1995) – Bigfoot (vocal effects provided by Frank Welker) interacts with Goofy and Max Goof while they are camping. Behind the Camera: The Unauthorized Story of Charlie's Angels (2004) features a sequence recreating the filming of one of the episodes of The Six Million Dollar Man featuring Bigfoot; John DeSantis portrays the unidentified actor playing Bigfoot (in real life either Andre the Giant or Ted Cassidy). Tenacious D in The Pick of Destiny (2006) – John C. Reilly portrays Sasquatch in a Tenacious D music video. TMNT (2007) – Appears as an other-dimensional antagonist whom the Teenage Mutant Ninja Turtles fight. The Dark Knight (2008) – Bigfoot, specifically a still from the famous Patterson–Gimlin film, is shown on a board at the Gotham City Police Department where the identity of the Joker is being investigated. Strange Wilderness (2008) Bedtime Stories (2008) Hotel Transylvania (2012) – In this franchise, Bigfoot is pictured as being a large size. His head is the only thing that is not shown. The Cabin in the Woods (2012) Cloudy with a Chance of Meatballs 2 (2013) – Depicted as a Foodimal called the "Sasquash" which is a humanoid squash that hides in the background. Hotel Transylvania 2 (2015) – Same description as the previous movie. Hotel Transylvania 3: Summer Vacation (2018) – Same description as the previous movie. By the end of the film, his head is finally shown. Missing 411: The Hunted (2019)

Games Toys and board games The Milton Bradley Company released a board game in 1977 entitled Big Foot The Giant Snow Monster. Fisher-Price released an "Imaginext" remote controlled robot called BIG FOOT The Monster in 2010. Archie McPhee produces a Bigfoot action figure as well as other novelty Bigfoot-related items including car air fresheners, a lunchbox, and ornaments. The Ravensburger game company made a strategy board game call HORRIFIED: American Monsters, in which the Bigfoot prominently features. Bigfoot is a prominent Beastie character in MetaZoo, a cryptozoology-themed collectible card game released in 2020. In 2022, Nerf announced their new mascot, Murph, a dart-covered Bigfoot.

Video games In the Darkstalkers series, Sasquatch is a playable character. In the 1991 The Simpsons arcade game, Bigfoot is depicted as an opponent. In the 1993 game Sam & Max Hit the Road, the eponymous characters embark on a search for a Bigfoot that escaped from a traveling freak show. Later an entire population of bigfoots is encountered. In the 2000 game Banjo-Tooie, the player encounters a Bigfoot/Yeti-like creature called "Biggafoot" in Hailfire Peaks. In the 2000 game Ski Resort Tycoon, Bigfoot is an obstacle that players must overcome when building their resort. In the 2001 game Zoo Tycoon, players can unlock Bigfoot and the Yeti for display at their zoo. In the 2003 game Banjo-Kazooie: Grunty's Revenge, the player encounters a creature in the swamp level "Bad Magic Bayou" called a "Bogfoot". In the 2004 game Tony Hawk's Underground 2, when unlocked, Bigfoot is a playable character. In the 2004 game Grand Theft Auto: San Andreas, a rumor surfaced regarding players allegedly catching a glimpse of Bigfoot within the game's forests. It soon became a popular topic on sites such as YouTube, and much like its real-life counterpart, players searching for Bigfoot within the game became a commonplace. Rockstar Games has denied the existence of Bigfoot within the game. Modders have since added their own versions of the creature to the game. In the 2007 game The Sims 2: Bon Voyage, a Bigfoot sim can be found on a secret vacation lot and brought home to live with the player's sim. In the 2007 game Poptropica, on Cryptids Island, Bigfoot is the last cryptid that the player must find. He is proven to be real, and is found in the Pacific Northwest. In the 2007 game Tiger Woods PGA Tour 2007, Bigfoot is seen hiding behind a tree and an easter egg. In the 2010 game Red Dead Redemption: Undead Nightmare, a side-mission entitled "Birth of the Conservation Movement", has the main protagonist, John Marston, interact with the last living Sasquatch. In the 2012 game Assassin's Creed III, the young assassin Connor is told stories of a tall, hairy figure who steals from hunter's traps. This starts a side quest, where the player is tasked with finding out the truth about this story. In the 2013 game Grand Theft Auto V, Bigfoot is seen in the game's "Predator" mission. After completion of the story mode, players who attain the 100% Completion goal can undertake a mission to hunt Bigfoot, although it turns out to be a man in a suit. Additionally, players can find and consume peyote plants, one of which temporarily transforms the player into a Bigfoot. For Halloween 2022, players who completed certain tasks in the Grand Theft Auto Online version of the game received a Bigfoot costume for their wardrobe. In the 2020 game Terrordrome: Reign of the Legends, Sasquatch appears as one of the playable characters. In the 2022 game Splatoon 3, Bigfoot was featured as the third option in the April 2023 Cryptid Splatfest Nessie vs. Aliens vs. Bigfoot. In the ukrainian asymmetric survival horror game BIGFOOT. Game is focused on finding and hunting bigfoot (playing as one of 4 different hunters) or catching those hunters (playing as bigfoot himself). Bigfoot can be controlled by player or AI, while hunters can be controlled only by players. Action of the game takes place in various national parks in the North America.

Internet Starting in 2025 with the release of Unicode v17.0, is an emoji often depicted as Bigfoot by vendors. Notably, Google (via their Noto Color Emoji font), depicting the emoji in the same pose as the one in the Patterson–Gimlin film.https://blog.emojipedia.org/google-debuts-emoji-17-0-support/

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