KOXR (910 AM) is a commercial radio station licensed to Oxnard, California. It broadcasts a traditional ranchera music format featuring mariachi groups from Mexico. It is owned by Lazer Media and calls itself "La Mexicana 102.1 y 910 AM."
By day, KOXR broadcasts at 5,000 watts. But to avoid interference to other stations on 910 AM, it reduces power at night to 1,000 watts. It uses a directional antenna at all times. The transmitter is off Southern Pacific Milling Road in Santa Paula, near the Santa Clara River.Radio-Locator.com/KOXR KOXR is also heard on 250 watt FM translator K271CY at 102.1 MHz in Oxnard.Radio-Locator.com/K271CY
History On June 11, 1955, the station first signed on. It was owned by the Oxnard Broadcasting Corporation. For several decades the station aired a variety format, which always included at least a few hours of Spanish-language programming each week. By 1964, 90 hours of the weekly schedule was in Spanish (approximately 70% of the then-standard 18-hour broadcast day).
By the fall of 1966, KOXR's entire 18-hour broadcast day was in Spanish.
In 1970, Oxnard Broadcasting sold KOXR to Howard A. Kalmenson for $598,000. Kalmenson subsequently formed Lotus Communications with KOXR and co-owned KWKW in Pasadena, CA and KENO in Las Vegas, Nevada. Lotus kept the station until 1994, when they sold it to Albert and Jacquelyn Vera for $350,000. Albert Vera had been a deejay at KSPA (now KUNX) in Santa Paula, California when it was a Spanish-language station in the 1960s. He sold the station to Radio Lazer three years later. From 2010, David Cruz (journalist) hosted a radio show for a number of years.
References
External links FCC History Cards for KOXR KOXR website