Zee Telugu also known as Z Telugu is an Indian Telugu language general entertainment pay television channel in India. It was launched on 12 September 2004 as Alpha TV Telugu. and was rebranded as Zee Telugu on 18 May 2005. The channel is owned by Zee Entertainment Enterprises. Zee Entertainment Enterprises also launched a Telugu movie channel named Zee Cinemalu in September 2016.
Establishment In 2004, Zee Network had channels in Bengali, Gujarati, Marathi, and Punjabi. Its proposed Telugu channel making its first entry in southern region was expected to launch by August 2004, but the launch did not take place until September. The channel launched with the name Alpha TV Telugu, but was later renamed to Zee Telugu. It initially featured a large number of American films dubbed into Telugu. In August 2007, the network also dubbed Hindi film Sholay from Hindi into Telugu as an experiment.
History In September 2005, the channel announced Sanjay Reddy as its new chief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.
By December 2005, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, it re-launched in order to shift the target market from a mass market to a segmented market of young professionals.
In late 2006, Zee Telugu began work on Sa Re Ga Ma Pa, a Telugu-language singing competition scheduled to run for 35 episodes. Zee Telugu announced plans to launch Little Champs, a version of the show aimed at viewers ages 6–13, hosted by N. C. Karunya.
Reception Week Year BARC Viewership Ref. Mega Cities RankWeek 232021280.295Week 252021295.835Week 132023267.215Week 162023289.065Week 172023284.444Week 222023278.775Week 262023283.385Week 302023300.345Week 32024289.025Week 262025300.25Week 422025276.455Week 442025277.445Week 452025288.745Week 472025286.444Week 482025282.485Week 492025298.644Week 502025275.885Week 512025286.814Week 522025283.755Week 42026269.175Week 52026258.525Week 102026267.075Week 112026274.235Week 122026274.55Week 182026259.294Week 192026258.745Week 202026270.524Week 222026269.964Week 232026258.464Week 242026267.724
Sister channel Zee Cinemalu Zee Cinemalu is an Indian Telugu movies pay television channel offers Telugu language movies. It launched on 4 September 2016 and it is the sister channel of Zee Telugu. The channel is owned by Zee Entertainment Enterprises.
Programming
References
External links Official site Zee Telugu on Zee5