The Taiwan External Trade Development Council (TAITRA; ) is a non-profit government co-sponsored trade promotion organization in Taiwan. It was founded in 1970 as China External Trade Development Council (CETRA),CETRA Celebrates Past, Sets Sights, Taiwan Today, July 9, 1990 but changed its English name in January 2004 to avoid confusion with bodies representing the People's Republic of China.CETRA to change its name, using `Taiwan' in title, Taipei Times, December 19, 2003CETRA drops `China' from name, Taipei Times, January 6, 2004
TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets. Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.
Organizational structure Board of Directors Chairman Auditing Office Deputy Chairman President and CEO Research and Evaluation Committee Executive Vice Presidents Market Development Department Market Research Department Trade Net Center International Trade Institute Planning and Finance Department 4 Domestic Branch Offices 60 Overseas Branch Offices and 8 Points of Contact in Mainland China Strategic Marketing Department Service Industry Promotion Center Exhibition Department Taipei International Exhibition Center Nangang International Exhibition Center Taipei International Convention Center General Administration Department
Offices
Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting of trained specialists stationed in offices worldwide:
Country or region Cities Taipei (headquarters), Hsinchu, Kaohsiung, Taichung, Tainan Continental or transcontinental Sydney Almaty Moscow, Saint Petersburg Istanbul Africa Algiers Cairo Abidjan Nairobi Lagos Johannesburg Americas São Paulo Toronto, Vancouver Mexico City Chicago, Los Angeles, Miami, New York, San Francisco Asia Dhaka Phnom Penh Beijing, Chengdu, Dalian, Guangzhou, Nanjing, Nanning, Qingdao, Shanghai, Wuhan, Xiamen Wan Chai Chennai, Kolkata, Mumbai, New Delhi Jakarta Tehran Tel Aviv Fukuoka, Osaka, Tokyo Kuwait City Kuala Lumpur Yangon Manila Riyadh Suntec City Seoul Bangkok Dubai Ho Chi Minh City Colombo Europe Sofia Paris Düsseldorf, Munich Budapest Milan Rotterdam Warsaw Bucharest Barcelona Kyiv London
See also Taipei World Trade Center Taipei Nangang Exhibition Center Hong Kong Trade Development Council
References
External links
TAITRA Taiwan Trade Shows Taiwantrade Taiwan Products Magazine