Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.Jefferson Graham (August 14, 2006), Google search ads find momentum, USA Today, retrieved March 8, 2008
History The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The firstSearch Engine Strategies '99 Homepage SES conference was on November 18, 1999, in San Francisco, California and marked the firstSES returns, August 20–23, 2007 SES San Jose 2007 Coverage, Aug 23, 2007.What is Search Engine Optimization!, Aug 16, 2007, Search Engine Land formal occasion that site owners had met with search engines.
The conference expanded internationally in 2000 when the first SES UK was held in London, England on April 27, 2000, followed by Denmark in 2001, Germany in 2002, and France, Sweden, Canada,Loren Baker (April 21, 2004), Search Engine Strategies Conference Heads to Canada, Search Engine Journal, retrieved March 8, 2008 Italy and ChinaWebProNews (September 30, 2004), Meckler Announces Search Engine Strategies Conference In China, WebProNews, retrieved March 8, 2008 until 2006. The growth of the industry caused the creation of special niche SES Conferences such as SES Multimedia & Mobile Edition and SES Latino. Where SES Latino 2006 and 2007 was moderated by conference chair Nacho Hernandez.
Incisive Media purchased Search Engine Watch from MecklerMedia (now Jupitermedia) for $43 million in 2005Sale of Search Engine Strategies trade show and ClickZ.com Network of Web sites, incl. SearchEngineWatch.com , Press release by Jupitermedia Corporation (Nasdaq: JUPM), August 2, 2005 that year.
Just over a year after the purchase, Sullivan announced his resignation from guiding the series on August 29, 2006Leaving Search Engine Watch , Aug 29, 2006, Daggle: Danny Sullivan's Blog after a contract dispute but later agreed, Oct 23, 2006, Daggle: Danny Sullivan's Blog to run two further shows in the US and speak at a third during 2007.
In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot.
"Google Dance" One of the highlights of the Search Engine Strategies San Jose event, is the party at Google headquarters in Mountain View, CA (Googleplex), dubbed "Google Dance".
See also Search engine optimization Social media optimization Search engine marketing Internet marketing SAScon (UK search conference)
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