The Inter-Services Public Relations (ISPR) () is the media and public relations wing of the Pakistan Armed Forces. It broadcasts and coordinates military news and information to the country's civilian media and the civic society.
The ISPR directorate serves the purpose of aiming to strengthen public relations with the civic society and civil society through interacting with the media. The directorate also works as the principal voice of the Pakistan's military, with its director-general serving as the official spokesperson of the armed forces.
History
The Directorate of the Inter–Services Public Relations (ISPR) was established in 1949 with army colonel Shahbaz Khan becoming its first director-general. The ISPR operates as a unified public relations system for the Pakistan Armed Forces, which includes army, air force, navy, and marines. The ISPR manages the public relations requirement of the armed forces, and is staffed with the combined personnel of the military along with civilian officers. It plays an important role for gathering a national support for the armed forces at the public level. The ISPR also aims to strengthen support for the military's assigned contingency operations while undermining the perceived stature of the adversary.
In views of US army colonel John Adache, the ISPR interfaces between the armed forces, civil media, and the civic society. Furthermore, the ISPR also formulates the media policy of the unified armed forces, and aims to safeguard the military interests of the armed forces from negative sentiment. The ISPR also monitors international and domestic media, surveying the nature of international reporting regarding Pakistan's military issues.
On a regular basis, the ISPR broadcasts televised news regarding the strategic operations in foreign and domestic areas. In Pakistan's military staff appointments and assignments, the ISPR is often perceived as one of the most prestigious directorates of Pakistan Armed Forces.
Its executive authority, a director-general, is a chief military spokesperson of the Pakistan Armed Forces.
Reorganization In 2024, the ISPR underwent reorganization and expansion. Two two-star Major-general rank officers were appointed in the ISPR to handle foreign or strategic communication and domestic media. This will be the first time that ISPR will be permanently headed by an officer of the rank of Lieutenant General instead of Major General, and for the first time, two Major Generals will be appointed in ISPR. +Structure of ISPRDirectoratesRankDirector-General Alpha (DG A)Major generalDirector-General Bravo (DG B)Major general
Operations ISPR is responsible for garnering national support for the armed forces as well as strengthening their resolve to accomplish the assigned mission while undermining the will of the adversary.
It also acts as an interface between the armed forces, the media and the public. It formulates much of the media policy of Pakistan's military, safeguards the armed forces from negative influences and monitors both international and domestic media.
Principal media network
On a regular basis, the ISPR releases televised press releases on ongoing military exercises and notifies the civilian media about the strategic arsenal tests.
Apart from functioning as the public relations body of the armed forces, the ISPR handles exclusive dissemination of information regarding Pakistan's ongoing military contingency operations.
Media productions
Since the 1990s, the ISPR has been producing mini-series, drama, and films on military fiction. The first ISPR drama was Sunehray Din which was released in 1991. Some of the most famous dramas of ISPR include Ehd-e-Wafa, Waar, Shahpar, Ek Thi Marium and Sinf-e-Aahan. ISPR also made its first animated series Team Muhafiz in collaboration with Geo Entertainment which broadcast in 2022. Apart from dramas, the ISPR has also released many songs with the first one being titled "Rang Layega Shaheedon Ka Lahoo". ISPR has also released documentary films with the one being The Glorious Resolve, released in 2018.
or Green TV, a Pakistani entertainment television channel, was launched reportedly under the management of the ISPR on July 10, 2023, having begun test broadcasts on 28 April. The channel's motto "Kyun Kay Main Green Hoon" (), was released as a patriotic song upon its launch. Composed by Sahir Ali Bagga, it features several singers including Abida Parveen, Atif Aslam, Rahat Fateh Ali Khan, Shafqat Amanat Ali, Asim Azhar, Gul Panra, Ali Azmat. The channel is operated through a registered company called Al-Kamal Media and is licensed by PEMRA. The channel has released numerous Pakistani television dramas. However, in October 2024, Green Entertainment CEO Fasih Ur Rehman denied any affiliation with the ISPR and said that it was a privately owned business.
List of Directors General Rank and NameStart of TermEnd of TermColonel Shahbaz KhanMay 1949July 1952Commodore Maqbool Hussain August 1952 October 1965Colonel Z. A. Suleri November 1965 August 1966Lieutenant Colonel Masud Ahmed September 1966 February 1967Brigadier A.R. SiddiquiMarch 1967 November 1973Brigadier Fazal ur Rehman December 1973March 1977Brigadier T H Siddiqui April 1977 July 1985Brigadier Siddique Salik August 1985 17 August 1988Major General Riaz Ullah December 1988 September 1991Major General Jahangir NasrullahOctober 1991 April 1993Major General Khalid Bashir May 1993 July 1994Brigadier S M A Iqbal August 1994 February 1995Major General Saleem Ullah March 1995 August 1998Brigadier Ghazanfar Ali September 1998 October 1998Major General Rashid Qureshi November 1998 May 2003Major General Shaukat Sultan Khan June 2003February 2007Major General Waheed Arshad February 2007 January 2008Major General Athar Abbas January 2008June 2012Lieutenant General Asim Saleem Bajwa 3 June 201211 December 2016Major General Asif Ghafoor15 December 201631 January 2020Lieutenant General Babar Iftikhar1 February 2020 5 December 2022Lieutenant General Ahmed Sharif Chaudhry6 December 2022Incumbent
See also Pakistan Armed Forces Media of Pakistan
References
External links