Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year.

History Origins (1962–1977) D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its education programmes in their infancy, D&AD launched graphic workshops in association with the Royal College of Art in the mid-1960s. They ran until the mid-1970s. Designer Michael Wolff became the first elected president of D&AD in 1970. Six years later, then-president Alan Parker gave the first D&AD President’s Award for outstanding contribution to creativity to Colin Millward of Collett Dickenson Pearce.

Introduction of Student Awards (1978–1990) D&AD education programmes continued to grow in 1978 when Dave Trott set up the D&AD Advertising Workshops. In 1979, initiated by Sir John Hegarty of Bartle Bogle Hegarty, the Student Awards were launched. Bridging the gap between college and work, the awards present students with real world briefs to tackle. The awards had already started to recognise a wider range of categories through the 1960s and 1970s and photography, retail design (now environmental design), music videos, and product design became part of the awards in the 1980s. The awards also opened up to international entries for the first time in 1988. Controversy surrounded a decision to hold separate advertising and design awards in 1986 and 1987; the separation, made for practical reasons based on the chosen venue, was seen by members as a split between industries. Afterward, the ceremony did come back under one roof, where it has remained.

Move to Graphite Square, Vauxhall (1990–2012) D&AD moved to Graphite Square, in Vauxhall in the 1990s. The first Student Expo (now New Blood) and the University Network, the D&AD membership programme for university and college courses, launched in 1993. The first session of "Xchange" took place in 1996. It was described as a ‘summer school’ for college lecturers and creative practitioners updated participants on the latest industry trends. D&AD launched its website in 1996 and introduced its first digital categories to the awards in 1997. D&AD celebrated its 40th birthday in 2002 with Rewind, a retrospective exhibition and book of some of the most iconic work since the 1960s at the Victoria & Albert Museum.

A new benchmark was set at the turn of the century when a double Black Pencil was awarded to the AMV.BBDO ‘Surfer’ for Guinness for its visuals. This was matched five years later by ‘Grrr’, Wieden + Kennedy London's work for Honda UK. In 2006 another milestone was set as leoburnett.com won the first digital Black Pencil. Developments in the industry meant that two new categories were added in 2008, broadcast innovations and mobile marketing. That year, Apple Inc. won a Black Pencil for the iMac and the first-generation iPhone.

Design Workshops were relaunched in 2006 and D&AD North, its first regional network, in Manchester the same year. The Student Awards have become an increasingly international event. Entries in 2007 came from colleges in more than 40 countries. Italian design group Fabrica designed The annual outside the UK for the first time in 2007 and the showreel moved online that same year.

50th year and beyond (2012–present) In 2012, D&AD moved to a location on Hanbury Street. It celebrated its 50th anniversary in 2012 by honouring the most successful award-winners in its history with a special edition Taschen D&AD Annual featuring 50 different covers.

In 2017, D&AD moved to a new office and event space on Cheshire Street, London.

In October 2024, D&AD appointed its first US-based President, Kwame Taylor-Hayford.

D&AD Pencil Awards The following are the D&AD Pencil award levels: D&AD Wood Pencil: For best in advertising and design from the year D&AD Graphite Pencil: Awarded to stand-out work, well executed with an original idea at its core D&AD Yellow Pencil: Awarded only to the most outstanding work that achieves true creative excellence D&AD Black Pencil: For work that is ground-breaking in its field; not always awarded D&AD White Pencil: For exceptional and game-changing projects that have resulted in significant impact

D&AD presidents Each year the D&AD elects a president from the creative community. They are always D&AD Award winners.

Name (Taschen GmbH, December 2012) Category Year Advertising 1963 Design 1964 Design 1965 Design 1966 Advertising 1967 Advertising 1968 Design 1969 Advertising 1970 Design 1971 Design 1972 Advertising 1973 Advertising 1974 Advertising 1975 Advertising 1976 Advertising 1977 Advertising 1978 Advertising 1979 Advertising 1980 Advertising 1981 Design 1982 Advertising 1983 Design 1984 Design 1985 Design 1986 Advertising 1987 Design 1988 Advertising 1989 Advertising 1990 Design 1991 Advertising 1992 Design 1993 Advertising 1994 Design 1995 Advertising 1996 Advertising 1997 Advertising 1998 Design 1999 Advertising 2000 Design 2001 Advertising 2002 Design 2003 Design 2004 Design 2005 Advertising 2006 Advertising 2007 Design 2008 Design 2009 Advertising 2010 Design 2011 Advertising 2012 Design 2013 Advertising 2014 Advertising 2015 Design 2016 Advertising 2017 Design 2018 Advertising 2019 Design 2020Rebecca WrightEducation2021Richard BrimAdvertising2022Jack RenwickDesign2023Kwame Taylor-HayfordDesign2024

See also History of advertising in Britain

References

Further reading Rewind: 40 years of Design and Advertising by Jeremy Myerson and Graham Vickers; Publisher: Phaidon Press; . The Copy Book, 1995 / 2011, Publisher: Taschen, D&AD 50 by D&AD; Publisher: Taschen; .

External links D&AD website D&AD Student Awards website