What is it

What is it? is a common interrogational phrase.

What is it or variation may also refer to:

What is it reflex, the psychological reflex to a novel input, causing the phrase "What is it?" "What Is It", a 2007 song and 2008 single by Baby Bash off the 2007 album Cyclone What Is It?, a 2005 U.S. surrealist film What Is It? (album), a 2003 album by Naturally 7 Zip the Pinhead (1857–1927), William Henry Johnson, a U.S. freakshow performer, also called "The What Is It?"